Harnessing the power of social media and web analytics:
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"..
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Information Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in social networking and online communities (ASNOC) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xx, 305 Seiten) Diagramm |
| ISBN: | 9781466651951 9781466651975 |
Internformat
MARC
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| 245 | 1 | 0 | |a Harnessing the power of social media and web analytics |c Anteneh Ayanso (Brock University, Canada), Kaveepean Lertwachara (California Polytechnic State University, USA) |
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| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:38Z |
| institution | BVB |
| isbn | 9781466651951 9781466651975 |
| language | English |
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| series2 | Advances in social networking and online communities (ASNOC) book series Premier reference source |
| spelling | Harnessing the power of social media and web analytics Anteneh Ayanso (Brock University, Canada), Kaveepean Lertwachara (California Polytechnic State University, USA) Hershey PA Information Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xx, 305 Seiten) Diagramm txt rdacontent c rdamedia cr rdacarrier Advances in social networking and online communities (ASNOC) book series Premier reference source Includes bibliographical references and index "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities".. Internet marketing Internet advertising Social media Marketing research (DE-588)4143413-4 Aufsatzsammlung gnd-content Ayanso, Anteneh 1972- (DE-588)1052826644 edt Lertwachara, Kaveepan (DE-588)1052826806 edt Erscheint auch als Druck-Ausgabe 978-1-4666-5194-4 Erscheint auch als Druck-Ausgabe 1-4666-5194-6 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5194-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Harnessing the power of social media and web analytics Internet marketing Internet advertising Social media Marketing research |
| subject_GND | (DE-588)4143413-4 |
| title | Harnessing the power of social media and web analytics |
| title_auth | Harnessing the power of social media and web analytics |
| title_exact_search | Harnessing the power of social media and web analytics |
| title_full | Harnessing the power of social media and web analytics Anteneh Ayanso (Brock University, Canada), Kaveepean Lertwachara (California Polytechnic State University, USA) |
| title_fullStr | Harnessing the power of social media and web analytics Anteneh Ayanso (Brock University, Canada), Kaveepean Lertwachara (California Polytechnic State University, USA) |
| title_full_unstemmed | Harnessing the power of social media and web analytics Anteneh Ayanso (Brock University, Canada), Kaveepean Lertwachara (California Polytechnic State University, USA) |
| title_short | Harnessing the power of social media and web analytics |
| title_sort | harnessing the power of social media and web analytics |
| topic | Internet marketing Internet advertising Social media Marketing research |
| topic_facet | Internet marketing Internet advertising Social media Marketing research Aufsatzsammlung |
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