Localization strategies for global e-business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2012
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| Schlagworte: | |
| Online-Zugang: | Cover image Contributor biographical information Publisher description Table of contents only ebrary Inhaltsverzeichnis |
| Beschreibung: | xiv, 331 pages illustrations 26 cm |
| ISBN: | 9781107008892 1107008891 |
Internformat
MARC
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| 245 | 1 | 0 | |a Localization strategies for global e-business |c Nitish Singh |
| 264 | 1 | |a Cambridge |b Cambridge University Press |c 2012 | |
| 300 | |a xiv, 331 pages |b illustrations |c 26 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a International trade | |
| 650 | 4 | |a Business networks | |
| 650 | 4 | |a Internet marketing | |
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| 856 | 4 | |u http://catdir.loc.gov/catdir/enhancements/fy1117/2011040513-b.html |3 Contributor biographical information | |
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Datensatz im Suchindex
| _version_ | 1804177708957040640 |
|---|---|
| adam_text | LOCALIZATION STRATEGIES FOR GLOBAL E-BUSINESS
/ SINGH, NITISH
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
LIST OF FIGURES; LIST OF TABLES; PREFACE; 1. GLOBAL E-COMMERCE
OPPORTUNITIES AND CHALLENGES; 2. INTERNATIONAL E-BUSINESS EXPANSION AND
MARKET ENTRY STRATEGIES; 3. GLOBAL ONLINE CONSUMER SEGMENTATION; 4. WEB
GLOBALIZATION STRATEGIES; 5. DEVELOPING INTERNATIONAL WEBSITES:
INTERNATIONALIZATION (I18N); 6. EFFECTIVELY LOCALIZING INTERNATIONAL
WEBSITES; 7. MANAGING A WEB GLOBALIZATION VALUE CHAIN; 8. OPTIMIZING
INTERNATIONAL WEBSITES; 9. ASSESSING WEB GLOBALIZATION EFFORTS; 10.
STRATEGIC INDUSTRY INSIGHTS INTO EMERGING LOCALIZATION TRENDS;
RESOURCES; INDEX.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781107008892 1107008891 |
| language | English |
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| spelling | Singh, Nitish 1972- Verfasser (DE-588)137298641 aut Localization strategies for global e-business Nitish Singh Cambridge Cambridge University Press 2012 xiv, 331 pages illustrations 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Electronic commerce International trade Business networks Internet marketing http://assets.cambridge.org/97811070/08892/cover/9781107008892.jpg Cover image http://catdir.loc.gov/catdir/enhancements/fy1117/2011040513-b.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1117/2011040513-d.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/2011040513-t.html Table of contents only http://site.ebrary.com/id/10533260 ebrary LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029818211&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Singh, Nitish 1972- Localization strategies for global e-business Includes bibliographical references and index Electronic commerce International trade Business networks Internet marketing |
| title | Localization strategies for global e-business |
| title_auth | Localization strategies for global e-business |
| title_exact_search | Localization strategies for global e-business |
| title_full | Localization strategies for global e-business Nitish Singh |
| title_fullStr | Localization strategies for global e-business Nitish Singh |
| title_full_unstemmed | Localization strategies for global e-business Nitish Singh |
| title_short | Localization strategies for global e-business |
| title_sort | localization strategies for global e business |
| topic | Electronic commerce International trade Business networks Internet marketing |
| topic_facet | Electronic commerce International trade Business networks Internet marketing |
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