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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
[2017]
|
| Series: | Studienwissen kompakt
|
| Subjects: | |
| Online Access: | Inhaltstext |
| Physical Description: | XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g |
| ISBN: | 9783658071264 3658071265 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV044415083 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T02:16:04Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658071264 3658071265 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029816796 |
| oclc_num | 914359043 |
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| owner_facet | DE-19 DE-BY-UBM DE-83 DE-739 DE-355 DE-BY-UBR |
| physical | XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Studienwissen kompakt |
| spelling | Heun, Thomas 1972- Verfasser (DE-588)1025611535 aut Werbung Thomas Heun Wiesbaden Springer Gabler [2017] © 2017 XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g txt rdacontent n rdamedia nc rdacarrier Studienwissen kompakt Werbung (DE-588)4065541-6 gnd rswk-swf Lower undergraduate Markenkommunikation Kommunikation Werbekampagnen Werbekritik Kommunikationspolitik Werbemittel (DE-588)4123623-3 Lehrbuch gnd-content Werbung (DE-588)4065541-6 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-07127-1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5313761&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Heun, Thomas 1972- Werbung Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4123623-3 |
| title | Werbung |
| title_auth | Werbung |
| title_exact_search | Werbung |
| title_full | Werbung Thomas Heun |
| title_fullStr | Werbung Thomas Heun |
| title_full_unstemmed | Werbung Thomas Heun |
| title_short | Werbung |
| title_sort | werbung |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Lehrbuch |
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