Werbung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2017]
|
| Schriftenreihe: | Studienwissen kompakt
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g |
| ISBN: | 9783658071264 3658071265 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV044415083 | ||
| 003 | DE-604 | ||
| 005 | 20170811 | ||
| 007 | t | ||
| 008 | 170718s2017 gw a||| |||| 00||| ger d | ||
| 015 | |a 15,N30 |2 dnb | ||
| 016 | 7 | |a 1073937356 |2 DE-101 | |
| 020 | |a 9783658071264 |c Pb. : ca. EUR 14.99 (DE), ca. EUR 15.41 (AT), ca. sfr 19.00 (freier Pr.) |9 978-3-658-07126-4 | ||
| 020 | |a 3658071265 |9 3-658-07126-5 | ||
| 024 | 3 | |a 9783658071264 | |
| 028 | 5 | 2 | |a Best.-Nr.: 978-3-658-07126-4 |
| 035 | |a (OCoLC)914359043 | ||
| 035 | |a (DE-599)DNB1073937356 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-19 |a DE-83 |a DE-739 |a DE-355 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Heun, Thomas |d 1972- |e Verfasser |0 (DE-588)1025611535 |4 aut | |
| 245 | 1 | 0 | |a Werbung |c Thomas Heun |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a XIII, 166 Seiten |b Illustrationen, Diagramme |c 190 mm x 127 mm, 0 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Studienwissen kompakt | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 653 | |a Lower undergraduate | ||
| 653 | |a Markenkommunikation | ||
| 653 | |a Kommunikation | ||
| 653 | |a Werbekampagnen | ||
| 653 | |a Werbekritik | ||
| 653 | |a Kommunikationspolitik | ||
| 653 | |a Werbemittel | ||
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a Springer Fachmedien Wiesbaden |0 (DE-588)1043386068 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-07127-1 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=5313761&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029816796 | |
Datensatz im Suchindex
| _version_ | 1809773562820558848 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Heun, Thomas 1972- |
| author_GND | (DE-588)1025611535 |
| author_facet | Heun, Thomas 1972- |
| author_role | aut |
| author_sort | Heun, Thomas 1972- |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV044415083 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)914359043 (DE-599)DNB1073937356 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008c 4500</leader><controlfield tag="001">BV044415083</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170811</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170718s2017 gw a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">15,N30</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1073937356</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658071264</subfield><subfield code="c">Pb. : ca. EUR 14.99 (DE), ca. EUR 15.41 (AT), ca. sfr 19.00 (freier Pr.)</subfield><subfield code="9">978-3-658-07126-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3658071265</subfield><subfield code="9">3-658-07126-5</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783658071264</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 978-3-658-07126-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)914359043</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1073937356</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Heun, Thomas</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1025611535</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="c">Thomas Heun</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 166 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">190 mm x 127 mm, 0 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Studienwissen kompakt</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Lower undergraduate</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenkommunikation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Kommunikation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Werbekampagnen</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Werbekritik</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Kommunikationspolitik</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Werbemittel</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Springer Fachmedien Wiesbaden</subfield><subfield code="0">(DE-588)1043386068</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-07127-1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=5313761&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029816796</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044415083 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T02:16:04Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658071264 3658071265 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029816796 |
| oclc_num | 914359043 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-83 DE-739 DE-355 DE-BY-UBR |
| owner_facet | DE-19 DE-BY-UBM DE-83 DE-739 DE-355 DE-BY-UBR |
| physical | XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Studienwissen kompakt |
| spelling | Heun, Thomas 1972- Verfasser (DE-588)1025611535 aut Werbung Thomas Heun Wiesbaden Springer Gabler [2017] © 2017 XIII, 166 Seiten Illustrationen, Diagramme 190 mm x 127 mm, 0 g txt rdacontent n rdamedia nc rdacarrier Studienwissen kompakt Werbung (DE-588)4065541-6 gnd rswk-swf Lower undergraduate Markenkommunikation Kommunikation Werbekampagnen Werbekritik Kommunikationspolitik Werbemittel (DE-588)4123623-3 Lehrbuch gnd-content Werbung (DE-588)4065541-6 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-07127-1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5313761&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Heun, Thomas 1972- Werbung Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4123623-3 |
| title | Werbung |
| title_auth | Werbung |
| title_exact_search | Werbung |
| title_full | Werbung Thomas Heun |
| title_fullStr | Werbung Thomas Heun |
| title_full_unstemmed | Werbung Thomas Heun |
| title_short | Werbung |
| title_sort | werbung |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=5313761&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT heunthomas werbung AT springerfachmedienwiesbaden werbung |