Brand management in emerging markets: theories and practices
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Beschreibung: | 1 Online-Ressource (xxi, 331 Seiten) |
| ISBN: | 9781466662438 9781466662452 |
Internformat
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Datensatz im Suchindex
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| language | English |
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| spelling | Brand management in emerging markets theories and practices Cheng Lu Wang (University of New Haven, USA), Jiaxun He (East China Normal University, China) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xxi, 331 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source (DE-588)4143413-4 Aufsatzsammlung gnd-content Wang, Cheng Lu (DE-588)171901819 edt He, Jiaxun (DE-588)137060459 edt Erscheint auch als Druck-Ausgabe 978-1-4666-6242-1 Erscheint auch als Druck-Ausgabe 1-4666-6242-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6242-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brand management in emerging markets theories and practices |
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| title | Brand management in emerging markets theories and practices |
| title_auth | Brand management in emerging markets theories and practices |
| title_exact_search | Brand management in emerging markets theories and practices |
| title_full | Brand management in emerging markets theories and practices Cheng Lu Wang (University of New Haven, USA), Jiaxun He (East China Normal University, China) |
| title_fullStr | Brand management in emerging markets theories and practices Cheng Lu Wang (University of New Haven, USA), Jiaxun He (East China Normal University, China) |
| title_full_unstemmed | Brand management in emerging markets theories and practices Cheng Lu Wang (University of New Haven, USA), Jiaxun He (East China Normal University, China) |
| title_short | Brand management in emerging markets |
| title_sort | brand management in emerging markets theories and practices |
| title_sub | theories and practices |
| topic_facet | Aufsatzsammlung |
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