Research methods and techniques in public relations and advertising:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main
PL Academic Research
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 223 Seiten Illustrationen |
| ISBN: | 9783631718766 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804177686324576256 |
|---|---|
| adam_text | RESEARCH METHODS AND TECHNIQUES IN PUBLIC RELATIONS AND ADVERTISING
/
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
NETNOGRAPHICAL ANALYSIS OF VOTING PREFERENCES OF WOMEN IN ONLINE
COMMUNITIES IN TERMS OF BASIC VALUES
USING FEAR APPEAL IN POLITICAL ADVERTISEMENTS AND ITS EFFECT ON
AUDIENCES : AN EXPERIEMENTAL STUDY
CASE ANALYSIS IN CRISIS COMMUNICATION : ANALYSIS OF A SAMPLE CASE WHICH
BECAME A POLITICAL CRISIS WITH THE NEWS THEY DID NOT SCAN THE TESTICLE
DISCOURSE ANALYSIS IN RELATION TO A SOCIAL MOVEMENT
A RESEARCH ON THE IMPORTANCE GRADING OF PUBLIC RELATIONS APPLICATIONS
FIELDS : APPLICATION OF THE DELPHI METHOD
SURVEY AS A QUANTITATIVE RESEARCH METHOD
A FOCUS GROUP RESEARCH
ADVERTISEMENT ETHICS AND LEGAL REGULATIONS FROM THE PERSPECTIVE OF
ADVERTISEMENT PRACTITIONERS : A GROUNDED THEORY ANALYSIS
PUBLIC RELATIONS PERCEPTION OF GRADUATE STUDENTS : THEIR EMPLOYMENT AND
CAREER EXPECTATIONS
AUTHORS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Bayram Oguz Aydin / Emine §ahin (eds )
Research Methods and Techniques in
Public Relations and Advertising
ACADEMIC
RESEARCH
Table of Contents
Scientific Advisory Committee 7
Introduction 9
Bayram Oguz Aydin
Netnographical Analysis of Voting Preferences of Women in
Online Communities in Terms of Basic Values 13
Emine §ahin
Using Fear Appeal in Political Advertisements and its Effect
on Audiences: An Experimental Study 37
Ozlem Dugan amp; Ayhan Uludag
Case Analysis in Crisis Communication: Analysis of a Sample Case of
News Titled They did not Scan Testicle which Turns Health Crisis
into Political Crisis 63
Habibe Akfay Bekiroglu
Discourse Analysis in Relation to a Social Movement 91
Ozgiir Selvi amp; Ziilfiye Acar §enturk
A Research on the Importance Grading of Public Relations
Application Fields: Application of the Delphi Method 125
Salih Giirbiiz
Survey as a Quantitative Research Method 141
Emre $ Asian
A Focus Group Research 163
Emine §ahin
Advertisement Ethics and Legal Regulations in Turkey from
the Perspective of Advertisement Practitioners: A Grounded
Theory Analysis 179
6 Table of Contents
Bayram Oguz Aydin
Public Relations Perception of Undergraduate Students:
Their Employment and Career Expectations 207
Authors 221
|
| any_adam_object | 1 |
| author2 | Aydın, Bayram Oğuz Şahin, Emine |
| author2_role | edt edt |
| author2_variant | b o a bo boa e ş eş |
| author_GND | (DE-588)117621764X |
| author_facet | Aydın, Bayram Oğuz Şahin, Emine |
| building | Verbundindex |
| bvnumber | BV044403110 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | AP 17200 QP 611 |
| ctrlnum | (OCoLC)1002238698 (DE-599)BVBBV044403110 |
| dewey-full | 659.072/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.072/1 |
| dewey-search | 659.072/1 |
| dewey-sort | 3659.072 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| spelling | Research methods and techniques in public relations and advertising Bayram Oǧuz Aydin / Emine Şahin (eds.) Frankfurt am Main PL Academic Research [2017] © 2017 223 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Public relations Research Methodology Advertising Research Methodology Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Werbung (DE-588)4065541-6 s Marktforschung (DE-588)4037630-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Aydın, Bayram Oğuz (DE-588)117621764X edt Şahin, Emine edt Erscheint auch als Online-Ausgabe, PDF 978-3-631-71877-3 Erscheint auch als Online-Ausgabe, EPUB 978-3-631-71878-0 Erscheint auch als Online-Ausgabe, MOBI 978-3-631-71879-7 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029805121&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029805121&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029805121&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Research methods and techniques in public relations and advertising |
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| title_full | Research methods and techniques in public relations and advertising Bayram Oǧuz Aydin / Emine Şahin (eds.) |
| title_fullStr | Research methods and techniques in public relations and advertising Bayram Oǧuz Aydin / Emine Şahin (eds.) |
| title_full_unstemmed | Research methods and techniques in public relations and advertising Bayram Oǧuz Aydin / Emine Şahin (eds.) |
| title_short | Research methods and techniques in public relations and advertising |
| title_sort | research methods and techniques in public relations and advertising |
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