Campaigning for president 2016: strategy and tactics
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | 2016 edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xviii, 294 Seiten Diagramme |
| ISBN: | 9781138058460 9781138058477 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
List of Illustrations vii
Notes on Contributors ix
Preface xiii
1 The Election of 2016 1
Dennis W. Johnson
PART I
The Primaries 45
2 The Democratic Primaries 47
Lilly J. Goren
3 The Republican Primaries 65
Wayne P. Steger
4 Trump’s Appeal 81
Mark S. Mellman
PART II
Money and Communication 103
5 Presidential Candidate Fundraising: An Exception to
the Rule? 105
Anthony Corrado and Tassin Braverman
6 The Digital Battle 129
Suzanne Zurn
Vi
Contents
7 Political Advertising in the 2016 Presidential Election
Peter Fenn
8 #Campaigns2016: Hashtagged Phrases and the
Clinton—Trump Message War
Michael Cornfield and Michael £ . Cohen
9 The Trump Effect on the Press, the Presidency, Rhetoric,
and Democracy
Major Garrett
PART III
The General Election
10 Outside Voices: Super PACs, Parties, and Other
Non-Candidate Actors
Stephen K. Medvic
11 Republican Strategy and Tactics During the General
Election
Katie Packer
12 Démocratie Strategy and Tactics During the General
Election
Maria Cardona
13 The Defining Fault Lines in One of the Darkest Campaigns
in Political History
Matthew Dallek
Appendix A: Timeline
Appendix B: Presidential and Vice Presidential Candidates
Appendix C: Campaign Operatives and Consultants
Appendix D: Primary and Caucus Results
Appendix E: General Election Results
Appendix F: Exit Polls
Appendix G: Campaign Spending by Candidates, Parties, and
Major Super PACs
Index
145
156
173
189
191
210
225
238
249
256
261
263
270
282
284
286
|
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