Holdings: Business-to-Business Marketing Communications

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

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Bibliographic Details
Main Authors:	Rizomyliotis, Ioannis (Author), Konstantoulaki, Kleopatra (Author), Kostopoulos, Ioannis (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer International Publishing 2017
Subjects:	Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing
Online Access:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Physical Description:	1 Online-Ressource (XIII, 92 Seiten) 2 Illustrationen
ISBN:	9783319587837
DOI:	10.1007/978-3-319-58783-7

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Record in the Search Index

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id	DE-604.BV044397441
illustrated	Not Illustrated
indexdate	2025-02-20T06:53:53Z
institution	BVB
isbn	9783319587837
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029799575
oclc_num	993027493
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owner	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
owner_facet	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
physical	1 Online-Ressource (XIII, 92 Seiten) 2 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2017
publishDate	2017
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publisher	Springer International Publishing
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spellingShingle	Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4631075-7
title	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times
title_auth	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times
title_exact_search	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times
title_full	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
title_fullStr	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
title_full_unstemmed	Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
title_short	Business-to-Business Marketing Communications
title_sort	business to business marketing communications value and efficiency considerations in recessionary times
title_sub	Value and Efficiency Considerations in Recessionary Times
topic	Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing
url	https://doi.org/10.1007/978-3-319-58783-7
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