Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2017
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XIII, 92 Seiten) 2 Illustrationen |
| ISBN: | 9783319587837 |
| DOI: | 10.1007/978-3-319-58783-7 |
Internformat
MARC
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| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Media Management | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Corporate Communication/Public Relations | |
| 650 | 4 | |a Business Strategy/Leadership | |
| 650 | 4 | |a Innovation/Technology Management | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 651740 |
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| _version_ | 1806180689269227520 |
| any_adam_object | |
| author | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis |
| author_facet | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis |
| author_role | aut aut aut |
| author_sort | Rizomyliotis, Ioannis |
| author_variant | i r ir k k kk i k ik |
| building | Verbundindex |
| bvnumber | BV044397441 |
| classification_rvk | QP 621 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783319587837 (OCoLC)993027493 (DE-599)BVBBV044397441 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-58783-7 |
| format | Electronic eBook |
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| id | DE-604.BV044397441 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:28:53Z |
| institution | BVB |
| isbn | 9783319587837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029799575 |
| oclc_num | 993027493 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XIII, 92 Seiten) 2 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer International Publishing |
| record_format | marc |
| spellingShingle | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_auth | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_exact_search | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times |
| title_full | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| title_fullStr | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| title_full_unstemmed | Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| title_short | Business-to-Business Marketing Communications |
| title_sort | business to business marketing communications value and efficiency considerations in recessionary times |
| title_sub | Value and Efficiency Considerations in Recessionary Times |
| topic | Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Business Internet marketing Industrial management Public relations Leadership Management Business and Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management Führung Wirtschaft Business-to-Business-Marketing |
| url | https://doi.org/10.1007/978-3-319-58783-7 |
| work_keys_str_mv | AT rizomyliotisioannis businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes AT konstantoulakikleopatra businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes AT kostopoulosioannis businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes |