Cases in marketing financial services:
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
1993
|
| Series: | Marketing series
|
| Subjects: | |
| Online Access: | FAW01 Volltext |
| Summary: | Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service |
| Item Description: | Includes bibliographical references (pages 280-285) and index |
| Physical Description: | 1 online resource (vi, 288 pages) illustrations |
| ISBN: | 9781483105772 1483105776 0750606614 9780750606615 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044391064 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170630s1993 |||| o||u| ||||||eng d | ||
| 020 | |a 9781483105772 |9 978-1-4831-0577-2 | ||
| 020 | |a 1483105776 |9 1-4831-0577-6 | ||
| 020 | |a 0750606614 |9 0-7506-0661-4 | ||
| 020 | |a 9780750606615 |9 978-0-7506-0661-5 | ||
| 035 | |a (ZDB-33-ESD)ocn892066713 | ||
| 035 | |a (OCoLC)892066713 | ||
| 035 | |a (DE-599)BVBBV044391064 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 | ||
| 082 | 0 | |a 332.10688 |2 22 | |
| 245 | 1 | 0 | |a Cases in marketing financial services |c edited by Christine Ennew, Trevor Watkins and Mike Wright |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |c 1993 | |
| 300 | |a 1 online resource (vi, 288 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing series | |
| 500 | |a Includes bibliographical references (pages 280-285) and index | ||
| 520 | |a Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service | ||
| 650 | 4 | |a Finanzdienstleistung / Bankmarketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Finance |2 bisacsh | |
| 650 | 7 | |a Financial services industry / Marketing |2 fast | |
| 650 | 7 | |a Financiële instellingen |2 gtt | |
| 650 | 7 | |a Diensten |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Financial services industry |x Marketing |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Ennew, Christine |e Sonstige |4 oth | |
| 700 | 1 | |a Watkins, Trevor |e Sonstige |4 oth | |
| 700 | 1 | |a Wright, Mike |d 1952- |e Sonstige |4 oth | |
| 710 | 2 | |a Chartered Institute of Marketing |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Cases in marketing financial services |z 0750606614 |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750606615 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-33-ESD | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029793286 | ||
| 966 | e | |u http://www.sciencedirect.com/science/book/9780750606615 |l FAW01 |p ZDB-33-ESD |q FAW_PDA_ESD |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804177663950061568 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044391064 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn892066713 (OCoLC)892066713 (DE-599)BVBBV044391064 |
| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02287nmm a2200541zc 4500</leader><controlfield tag="001">BV044391064</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170630s1993 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781483105772</subfield><subfield code="9">978-1-4831-0577-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1483105776</subfield><subfield code="9">1-4831-0577-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750606614</subfield><subfield code="9">0-7506-0661-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750606615</subfield><subfield code="9">978-0-7506-0661-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-33-ESD)ocn892066713</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)892066713</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044391064</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">332.10688</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in marketing financial services</subfield><subfield code="c">edited by Christine Ennew, Trevor Watkins and Mike Wright</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Butterworth-Heinemann on behalf of the Chartered Institute of Marketing</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (vi, 288 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 280-285) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Finanzdienstleistung / Bankmarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Finance</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Financial services industry / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Financiële instellingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Diensten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Financial services industry</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ennew, Christine</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Watkins, Trevor</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wright, Mike</subfield><subfield code="d">1952-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Chartered Institute of Marketing</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="t">Cases in marketing financial services</subfield><subfield code="z">0750606614</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780750606615</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-ESD</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029793286</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780750606615</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="q">FAW_PDA_ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044391064 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:51:40Z |
| institution | BVB |
| isbn | 9781483105772 1483105776 0750606614 9780750606615 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029793286 |
| oclc_num | 892066713 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 online resource (vi, 288 pages) illustrations |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |
| record_format | marc |
| series2 | Marketing series |
| spelling | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright Oxford Butterworth-Heinemann on behalf of the Chartered Institute of Marketing 1993 1 online resource (vi, 288 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Marketing series Includes bibliographical references (pages 280-285) and index Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Ennew, Christine Sonstige oth Watkins, Trevor Sonstige oth Wright, Mike 1952- Sonstige oth Chartered Institute of Marketing Sonstige oth Erscheint auch als Druck-Ausgabe Cases in marketing financial services 0750606614 http://www.sciencedirect.com/science/book/9780750606615 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases in marketing financial services Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in marketing financial services |
| title_auth | Cases in marketing financial services |
| title_exact_search | Cases in marketing financial services |
| title_full | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_fullStr | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_full_unstemmed | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_short | Cases in marketing financial services |
| title_sort | cases in marketing financial services |
| topic | Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies |
| topic_facet | Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance Financial services industry / Marketing Financiële instellingen Diensten Marketing Wirtschaft Financial services industry Marketing Case studies Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750606615 |
| work_keys_str_mv | AT ennewchristine casesinmarketingfinancialservices AT watkinstrevor casesinmarketingfinancialservices AT wrightmike casesinmarketingfinancialservices AT charteredinstituteofmarketing casesinmarketingfinancialservices |