Cases in marketing financial services:
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
1993
|
| Schriftenreihe: | Marketing series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Zusammenfassung: | Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service |
| Beschreibung: | Includes bibliographical references (pages 280-285) and index |
| Beschreibung: | 1 online resource (vi, 288 pages) illustrations |
| ISBN: | 9781483105772 1483105776 0750606614 9780750606615 |
Internformat
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| 245 | 1 | 0 | |a Cases in marketing financial services |c edited by Christine Ennew, Trevor Watkins and Mike Wright |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |c 1993 | |
| 300 | |a 1 online resource (vi, 288 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing series | |
| 500 | |a Includes bibliographical references (pages 280-285) and index | ||
| 520 | |a Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service | ||
| 650 | 4 | |a Finanzdienstleistung / Bankmarketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Finance |2 bisacsh | |
| 650 | 7 | |a Financial services industry / Marketing |2 fast | |
| 650 | 7 | |a Financiële instellingen |2 gtt | |
| 650 | 7 | |a Diensten |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Financial services industry |x Marketing |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Ennew, Christine |e Sonstige |4 oth | |
| 700 | 1 | |a Watkins, Trevor |e Sonstige |4 oth | |
| 700 | 1 | |a Wright, Mike |d 1952- |e Sonstige |4 oth | |
| 710 | 2 | |a Chartered Institute of Marketing |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Cases in marketing financial services |z 0750606614 |
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Datensatz im Suchindex
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| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044391064 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:51:40Z |
| institution | BVB |
| isbn | 9781483105772 1483105776 0750606614 9780750606615 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029793286 |
| oclc_num | 892066713 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 online resource (vi, 288 pages) illustrations |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |
| record_format | marc |
| series2 | Marketing series |
| spelling | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright Oxford Butterworth-Heinemann on behalf of the Chartered Institute of Marketing 1993 1 online resource (vi, 288 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Marketing series Includes bibliographical references (pages 280-285) and index Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Ennew, Christine Sonstige oth Watkins, Trevor Sonstige oth Wright, Mike 1952- Sonstige oth Chartered Institute of Marketing Sonstige oth Erscheint auch als Druck-Ausgabe Cases in marketing financial services 0750606614 http://www.sciencedirect.com/science/book/9780750606615 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases in marketing financial services Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in marketing financial services |
| title_auth | Cases in marketing financial services |
| title_exact_search | Cases in marketing financial services |
| title_full | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_fullStr | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_full_unstemmed | Cases in marketing financial services edited by Christine Ennew, Trevor Watkins and Mike Wright |
| title_short | Cases in marketing financial services |
| title_sort | cases in marketing financial services |
| topic | Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance bisacsh Financial services industry / Marketing fast Financiële instellingen gtt Diensten gtt Marketing gtt Wirtschaft Financial services industry Marketing Case studies |
| topic_facet | Finanzdienstleistung / Bankmarketing BUSINESS & ECONOMICS / Finance Financial services industry / Marketing Financiële instellingen Diensten Marketing Wirtschaft Financial services industry Marketing Case studies Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750606615 |
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