Destination brands: managing place reputation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2011
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | New ed. of: Destination branding : creating the unique destination proposition. 2011. - Formerly CIP. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. . 25 completely new chapters authored by place brand consultants, destination marketers, diplomats, designers and academics, including Anholt, Kotler, Olins and other leading authorities . Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific . Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations Includes bibliographical references and index |
| Beschreibung: | xvii, 370 pages |
| ISBN: | 9780080969305 0080969305 9780080969312 0080969313 9781136346637 1136346635 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Morgan, Nigel |
| author_facet | Morgan, Nigel |
| author_role | aut |
| author_sort | Morgan, Nigel |
| author_variant | n m nm |
| building | Verbundindex |
| bvnumber | BV044387802 |
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| ctrlnum | (ZDB-33-ESD)ocn760173093 (OCoLC)760173093 (DE-599)BVBBV044387802 |
| dewey-full | 338.47910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| spelling | Morgan, Nigel Verfasser aut Destination brands managing place reputation Nigel Morgan, Annette Pritchard, Roger Pride 3rd ed Oxford Butterworth-Heinemann 2011 xvii, 370 pages txt rdacontent c rdamedia cr rdacarrier New ed. of: Destination branding : creating the unique destination proposition. 2011. - Formerly CIP. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. . 25 completely new chapters authored by place brand consultants, destination marketers, diplomats, designers and academics, including Anholt, Kotler, Olins and other leading authorities . Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific . Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations Includes bibliographical references and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising / Tourism fast Tourism / Marketing fast Industrie Wirtschaft Advertising Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Profilierung (DE-588)4449017-3 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Fremdenverkehrsgebiet (DE-588)4155366-4 s Profilierung (DE-588)4449017-3 s Marketing (DE-588)4037589-4 s 2\p DE-604 Image (DE-588)4026574-2 s 3\p DE-604 Markenpolitik (DE-588)4144679-3 s 4\p DE-604 Tourismus (DE-588)4018406-7 s 5\p DE-604 Pritchard, Annette Sonstige oth Pride, Roger Sonstige oth Morgan, Nigel Sonstige oth http://www.sciencedirect.com/science/book/9780080969305 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Morgan, Nigel Destination brands managing place reputation BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising / Tourism fast Tourism / Marketing fast Industrie Wirtschaft Advertising Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd Image (DE-588)4026574-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4155366-4 (DE-588)4037589-4 (DE-588)4449017-3 (DE-588)4026574-2 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Destination brands managing place reputation |
| title_auth | Destination brands managing place reputation |
| title_exact_search | Destination brands managing place reputation |
| title_full | Destination brands managing place reputation Nigel Morgan, Annette Pritchard, Roger Pride |
| title_fullStr | Destination brands managing place reputation Nigel Morgan, Annette Pritchard, Roger Pride |
| title_full_unstemmed | Destination brands managing place reputation Nigel Morgan, Annette Pritchard, Roger Pride |
| title_short | Destination brands |
| title_sort | destination brands managing place reputation |
| title_sub | managing place reputation |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising / Tourism fast Tourism / Marketing fast Industrie Wirtschaft Advertising Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd Image (DE-588)4026574-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Advertising / Tourism Tourism / Marketing Industrie Wirtschaft Advertising Tourism Tourism Marketing Tourismus Fremdenverkehrsgebiet Marketing Profilierung Image Markenpolitik Aufsatzsammlung |
| url | http://www.sciencedirect.com/science/book/9780080969305 |
| work_keys_str_mv | AT morgannigel destinationbrandsmanagingplacereputation AT pritchardannette destinationbrandsmanagingplacereputation AT prideroger destinationbrandsmanagingplacereputation |