Hispanic marketing: connecting with the new Latino consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann/Elsevier
©2012
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references and index "Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.* Shows marketers how to better connect with the Spanish consumer, a $932 billion US market. * Fully updated to include 2010 census data ensuring all references are up to date to aid today's marketer to target this lucrative segment. * Brand new coverage of Hispanics online, 2nd and 3rd generation Hispanics and how social media such as MySpace and Facebook affect this market segment aids marketers in planning most effectively"--Provided by publisher |
| Beschreibung: | xx, 386 pages |
| ISBN: | 9780080962788 0080962785 9781856177948 1856177947 |
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| 245 | 1 | 0 | |a Hispanic marketing |b connecting with the new Latino consumer |c Felipe Korzenny, Betty Ann Korzenny |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Amsterdam |b Butterworth-Heinemann/Elsevier |c ©2012 | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.* Shows marketers how to better connect with the Spanish consumer, a $932 billion US market. * Fully updated to include 2010 census data ensuring all references are up to date to aid today's marketer to target this lucrative segment. * Brand new coverage of Hispanics online, 2nd and 3rd generation Hispanics and how social media such as MySpace and Facebook affect this market segment aids marketers in planning most effectively"--Provided by publisher | ||
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80089/68073 |
| dewey-search | 658.80089/68073 |
| dewey-sort | 3658.80089 568073 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV044387695 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:33Z |
| institution | BVB |
| isbn | 9780080962788 0080962785 9781856177948 1856177947 |
| language | English |
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| physical | xx, 386 pages |
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| spelling | Korzenny, Felipe Verfasser aut Hispanic marketing connecting with the new Latino consumer Felipe Korzenny, Betty Ann Korzenny 2nd ed Amsterdam Butterworth-Heinemann/Elsevier ©2012 xx, 386 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.* Shows marketers how to better connect with the Spanish consumer, a $932 billion US market. * Fully updated to include 2010 census data ensuring all references are up to date to aid today's marketer to target this lucrative segment. * Brand new coverage of Hispanics online, 2nd and 3rd generation Hispanics and how social media such as MySpace and Facebook affect this market segment aids marketers in planning most effectively"--Provided by publisher Business BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer behavior fast Hispanic American consumers fast Target marketing fast Wirtschaft Hispanic American consumers Consumer behavior United States Target marketing United States USA Korzenny, Betty Ann Sonstige oth http://www.sciencedirect.com/science/book/9781856177948 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Korzenny, Felipe Hispanic marketing connecting with the new Latino consumer Business BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer behavior fast Hispanic American consumers fast Target marketing fast Wirtschaft Hispanic American consumers Consumer behavior United States Target marketing United States |
| title | Hispanic marketing connecting with the new Latino consumer |
| title_auth | Hispanic marketing connecting with the new Latino consumer |
| title_exact_search | Hispanic marketing connecting with the new Latino consumer |
| title_full | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny, Betty Ann Korzenny |
| title_fullStr | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny, Betty Ann Korzenny |
| title_full_unstemmed | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny, Betty Ann Korzenny |
| title_short | Hispanic marketing |
| title_sort | hispanic marketing connecting with the new latino consumer |
| title_sub | connecting with the new Latino consumer |
| topic | Business BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Consumer behavior fast Hispanic American consumers fast Target marketing fast Wirtschaft Hispanic American consumers Consumer behavior United States Target marketing United States |
| topic_facet | Business BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Consumer behavior Hispanic American consumers Target marketing Wirtschaft Consumer behavior United States Target marketing United States USA |
| url | http://www.sciencedirect.com/science/book/9781856177948 |
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