Flash advertising: flash platform development of microsites, advergames, and branded applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Focal Press
©2010
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| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes index Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industry insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets Includes bibliographical references and index |
| Beschreibung: | xvii, 269 pages |
| ISBN: | 9780240813455 0240813456 9780240813462 0240813464 |
Internformat
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| 500 | |a Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industry insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Fincanon, Jason |
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| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.6/96 |
| dewey-search | 006.6/96 |
| dewey-sort | 16.6 296 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| id | DE-604.BV044387378 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:33Z |
| institution | BVB |
| isbn | 9780240813455 0240813456 9780240813462 0240813464 |
| language | English |
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| physical | xvii, 269 pages |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Focal Press |
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| spelling | Fincanon, Jason Verfasser aut Flash advertising flash platform development of microsites, advergames, and branded applications Jason Fincanon Amsterdam Focal Press ©2010 xvii, 269 pages txt rdacontent c rdamedia cr rdacarrier Includes index Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industry insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets Includes bibliographical references and index Flash (Computer file) Flash (Computer file) fast COMPUTERS / Digital Media / Video & Animation bisacsh Computer animation fast Internet advertising fast Web sites / Design fast Computer animation Internet advertising Web sites --Design Web sites Design http://www.sciencedirect.com/science/book/9780240813455 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fincanon, Jason Flash advertising flash platform development of microsites, advergames, and branded applications Flash (Computer file) Flash (Computer file) fast COMPUTERS / Digital Media / Video & Animation bisacsh Computer animation fast Internet advertising fast Web sites / Design fast Computer animation Internet advertising Web sites --Design Web sites Design |
| title | Flash advertising flash platform development of microsites, advergames, and branded applications |
| title_auth | Flash advertising flash platform development of microsites, advergames, and branded applications |
| title_exact_search | Flash advertising flash platform development of microsites, advergames, and branded applications |
| title_full | Flash advertising flash platform development of microsites, advergames, and branded applications Jason Fincanon |
| title_fullStr | Flash advertising flash platform development of microsites, advergames, and branded applications Jason Fincanon |
| title_full_unstemmed | Flash advertising flash platform development of microsites, advergames, and branded applications Jason Fincanon |
| title_short | Flash advertising |
| title_sort | flash advertising flash platform development of microsites advergames and branded applications |
| title_sub | flash platform development of microsites, advergames, and branded applications |
| topic | Flash (Computer file) Flash (Computer file) fast COMPUTERS / Digital Media / Video & Animation bisacsh Computer animation fast Internet advertising fast Web sites / Design fast Computer animation Internet advertising Web sites --Design Web sites Design |
| topic_facet | Flash (Computer file) COMPUTERS / Digital Media / Video & Animation Computer animation Internet advertising Web sites / Design Web sites --Design Web sites Design |
| url | http://www.sciencedirect.com/science/book/9780240813455 |
| work_keys_str_mv | AT fincanonjason flashadvertisingflashplatformdevelopmentofmicrositesadvergamesandbrandedapplications |