Technology entrepreneurship: creating, capturing, and protecting value
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Bibliographische Detailangaben
1. Verfasser: Duening, Thomas N. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Burlington, MA Academic Press ©2010
Schlagworte:
Online-Zugang:FAW01
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Beschreibung:Includes bibliographical references and index
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog
Beschreibung:xxvii, 562 pages
ISBN:9780080922881
0080922880
9780123745026
0123745020

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