Marketing island destinations: concepts and cases
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier
2010
|
| Schriftenreihe: | Elsevier insights
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing Includes bibliographical references |
| Beschreibung: | xiii, 171 pages |
| ISBN: | 9780123849090 0123849098 9780123849106 0123849101 |
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| 500 | |a Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |2 bisacsh | |
| 650 | 7 | |a Islands |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Islands | |
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| 700 | 1 | |a Roberts, Sherma |e Sonstige |4 oth | |
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| dewey-full | 338.47910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044387301 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:32Z |
| institution | BVB |
| isbn | 9780123849090 0123849098 9780123849106 0123849101 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029789522 |
| oclc_num | 652758785 |
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| owner_facet | DE-1046 |
| physical | xiii, 171 pages |
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| publishDate | 2010 |
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| publisher | Elsevier |
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| series2 | Elsevier insights |
| spelling | Marketing island destinations concepts and cases edited by Acolla Lewis-Cameron, Sherma Roberts Oxford Elsevier 2010 xiii, 171 pages txt rdacontent c rdamedia cr rdacarrier Elsevier insights Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing Includes bibliographical references BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Islands fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Islands Lewis-Cameron, Acolla Sonstige oth Roberts, Sherma Sonstige oth http://www.sciencedirect.com/science/book/9780123849090 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing island destinations concepts and cases BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Islands fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Islands |
| title | Marketing island destinations concepts and cases |
| title_auth | Marketing island destinations concepts and cases |
| title_exact_search | Marketing island destinations concepts and cases |
| title_full | Marketing island destinations concepts and cases edited by Acolla Lewis-Cameron, Sherma Roberts |
| title_fullStr | Marketing island destinations concepts and cases edited by Acolla Lewis-Cameron, Sherma Roberts |
| title_full_unstemmed | Marketing island destinations concepts and cases edited by Acolla Lewis-Cameron, Sherma Roberts |
| title_short | Marketing island destinations |
| title_sort | marketing island destinations concepts and cases |
| title_sub | concepts and cases |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Islands fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Islands |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Islands Place marketing Tourism / Marketing Industrie Wirtschaft Tourism Marketing |
| url | http://www.sciencedirect.com/science/book/9780123849090 |
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