From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
2010
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Previous edition: 2006 Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less Includes bibliographical references and index |
| Beschreibung: | xvi, 376 pages |
| ISBN: | 9781856177733 1856177734 9780080966649 0080966640 |
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| 250 | |a 3rd ed | ||
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| 500 | |a Previous edition: 2006 | ||
| 500 | |a Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less | ||
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| 650 | 7 | |a Product management |2 fast | |
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Datensatz im Suchindex
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| author | De Chernatony, L., (Leslie) |
| author_facet | De Chernatony, L., (Leslie) |
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| author_sort | De Chernatony, L., (Leslie) |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:31Z |
| institution | BVB |
| isbn | 9781856177733 1856177734 9780080966649 0080966640 |
| language | English |
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| physical | xvi, 376 pages |
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| publishDate | 2010 |
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| publisher | Butterworth-Heinemann |
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| spelling | De Chernatony, L., (Leslie) Verfasser aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3rd ed Amsterdam Butterworth-Heinemann 2010 xvi, 376 pages txt rdacontent c rdamedia cr rdacarrier Previous edition: 2006 Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Trademarks fast Varumärken sao Wirtschaft Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 http://www.sciencedirect.com/science/book/9781856177733 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, L., (Leslie) From brand vision to brand evaluation the strategic process of growing and strengthening brands BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Trademarks fast Varumärken sao Wirtschaft Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Trademarks fast Varumärken sao Wirtschaft Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Product management Trademarks Varumärken Wirtschaft Markenpolitik |
| url | http://www.sciencedirect.com/science/book/9781856177733 |
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