Film marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2010
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film Includes bibliographical references and indexes |
| Beschreibung: | x, 265 pages |
| ISBN: | 9780750686839 0750686839 9780080942919 0080942911 |
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| 500 | |a Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Telecommunications |2 bisacsh | |
| 650 | 7 | |a Motion pictures / Marketing |2 fast | |
| 650 | 4 | |a Film | |
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| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| author | Kerrigan, Finola |
| author_facet | Kerrigan, Finola |
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| dewey-full | 384.80688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.80688 |
| dewey-search | 384.80688 |
| dewey-sort | 3384.80688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| isbn | 9780750686839 0750686839 9780080942919 0080942911 |
| language | English |
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| spelling | Kerrigan, Finola Verfasser aut Film marketing Finola Kerrigan 1st ed Amsterdam Elsevier/Butterworth-Heinemann 2010 x, 265 pages txt rdacontent c rdamedia cr rdacarrier Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film Includes bibliographical references and indexes BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Motion pictures / Marketing fast Film Industrie Wirtschaft Motion pictures Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Film (DE-588)4017102-4 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750686839 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerrigan, Finola Film marketing BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Motion pictures / Marketing fast Film Industrie Wirtschaft Motion pictures Marketing Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4017102-4 |
| title | Film marketing |
| title_auth | Film marketing |
| title_exact_search | Film marketing |
| title_full | Film marketing Finola Kerrigan |
| title_fullStr | Film marketing Finola Kerrigan |
| title_full_unstemmed | Film marketing Finola Kerrigan |
| title_short | Film marketing |
| title_sort | film marketing |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Motion pictures / Marketing fast Film Industrie Wirtschaft Motion pictures Marketing Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications TECHNOLOGY & ENGINEERING / Telecommunications Motion pictures / Marketing Film Industrie Wirtschaft Motion pictures Marketing Marketing |
| url | http://www.sciencedirect.com/science/book/9780750686839 |
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