Cult of analytics: driving online marketing strategies using Web analytics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2009
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | E-marketing essentials
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes index If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture |
| Beschreibung: | xviii, 265 pages |
| ISBN: | 9781856176118 1856176118 9780080885179 0080885179 |
Internformat
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| 245 | 1 | 0 | |a Cult of analytics |b driving online marketing strategies using Web analytics |c Steve Jackson |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Amsterdam |b Elsevier/Butterworth-Heinemann |c 2009 | |
| 300 | |a xviii, 265 pages | ||
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| 490 | 0 | |a E-marketing essentials | |
| 500 | |a Includes index | ||
| 500 | |a If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Web usage mining | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web usage mining | |
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Datensatz im Suchindex
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| author | Jackson, Steve |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044385726 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9781856176118 1856176118 9780080885179 0080885179 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787947 |
| oclc_num | 500570963 |
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| owner_facet | DE-1046 |
| physical | xviii, 265 pages |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| series2 | E-marketing essentials |
| spelling | Jackson, Steve Verfasser aut Cult of analytics driving online marketing strategies using Web analytics Steve Jackson 1st ed Amsterdam Elsevier/Butterworth-Heinemann 2009 xviii, 265 pages txt rdacontent c rdamedia cr rdacarrier E-marketing essentials Includes index If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture Internet marketing Marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet marketing fast Web usage mining fast Wirtschaft http://www.sciencedirect.com/science/book/9781856176118 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Jackson, Steve Cult of analytics driving online marketing strategies using Web analytics Internet marketing Marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet marketing fast Web usage mining fast Wirtschaft |
| title | Cult of analytics driving online marketing strategies using Web analytics |
| title_auth | Cult of analytics driving online marketing strategies using Web analytics |
| title_exact_search | Cult of analytics driving online marketing strategies using Web analytics |
| title_full | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_fullStr | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_full_unstemmed | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_short | Cult of analytics |
| title_sort | cult of analytics driving online marketing strategies using web analytics |
| title_sub | driving online marketing strategies using Web analytics |
| topic | Internet marketing Marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet marketing fast Web usage mining fast Wirtschaft |
| topic_facet | Internet marketing Marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9781856176118 |
| work_keys_str_mv | AT jacksonsteve cultofanalyticsdrivingonlinemarketingstrategiesusingwebanalytics |