Record label marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, MA
Focal Press
© 2010
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research Includes bibliographical references and index |
| Beschreibung: | xii, 449 pages |
| ISBN: | 9780240813936 0240813936 |
Internformat
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| 500 | |a Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hutchison, Tom |
| author_GND | (DE-588)1147115885 (DE-588)1151647470 |
| author_facet | Hutchison, Tom |
| author_role | aut |
| author_sort | Hutchison, Tom |
| author_variant | t h th |
| building | Verbundindex |
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| dewey-full | 780.68/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 780 - Music |
| dewey-raw | 780.68/8 |
| dewey-search | 780.68/8 |
| dewey-sort | 3780.68 18 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044385717 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780240813936 0240813936 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787938 |
| oclc_num | 500570949 |
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| owner_facet | DE-1046 |
| physical | xii, 449 pages |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Focal Press |
| record_format | marc |
| spelling | Hutchison, Tom Verfasser (DE-588)1147115885 aut Record label marketing Tom Hutchison, Amy Macy, Paul Allen Burlington, MA Focal Press © 2010 xii, 449 pages txt rdacontent c rdamedia cr rdacarrier Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research Includes bibliographical references and index Music trade. Sound recordings / Marketing. Sound recording industry MUSIC / Business Aspects bisacsh Music trade fast Sound recording industry fast Sound recordings / Marketing fast Music trade Sound recordings Marketing Sound recording industry Tonträger (DE-588)4134364-5 gnd rswk-swf Tonträgerindustrie (DE-588)4267529-7 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Tonträger (DE-588)4134364-5 s Vermarktung (DE-588)4121857-7 s 1\p DE-604 Tonträgerindustrie (DE-588)4267529-7 s 2\p DE-604 Macy, Amy Sonstige oth Allen, Paul 1946- Sonstige (DE-588)1151647470 oth http://www.sciencedirect.com/science/book/9780240812380 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutchison, Tom Record label marketing Music trade. Sound recordings / Marketing. Sound recording industry MUSIC / Business Aspects bisacsh Music trade fast Sound recording industry fast Sound recordings / Marketing fast Music trade Sound recordings Marketing Sound recording industry Tonträger (DE-588)4134364-5 gnd Tonträgerindustrie (DE-588)4267529-7 gnd Vermarktung (DE-588)4121857-7 gnd |
| subject_GND | (DE-588)4134364-5 (DE-588)4267529-7 (DE-588)4121857-7 |
| title | Record label marketing |
| title_auth | Record label marketing |
| title_exact_search | Record label marketing |
| title_full | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_fullStr | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_full_unstemmed | Record label marketing Tom Hutchison, Amy Macy, Paul Allen |
| title_short | Record label marketing |
| title_sort | record label marketing |
| topic | Music trade. Sound recordings / Marketing. Sound recording industry MUSIC / Business Aspects bisacsh Music trade fast Sound recording industry fast Sound recordings / Marketing fast Music trade Sound recordings Marketing Sound recording industry Tonträger (DE-588)4134364-5 gnd Tonträgerindustrie (DE-588)4267529-7 gnd Vermarktung (DE-588)4121857-7 gnd |
| topic_facet | Music trade. Sound recordings / Marketing. Sound recording industry MUSIC / Business Aspects Music trade Sound recording industry Sound recordings / Marketing Sound recordings Marketing Tonträger Tonträgerindustrie Vermarktung |
| url | http://www.sciencedirect.com/science/book/9780240812380 |
| work_keys_str_mv | AT hutchisontom recordlabelmarketing AT macyamy recordlabelmarketing AT allenpaul recordlabelmarketing |