Marketing financial services:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford, England
Butterworth-Heinemann
©1995
|
| Ausgabe: | 2nd ed |
| Schriftenreihe: | Marketing series (London, England)
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team Includes bibliographical references (pages 378-397) and index This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice |
| Beschreibung: | xi, 404 pages |
| ISBN: | 9780750622479 0750622474 9780080938318 0080938310 |
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| 500 | |a Includes bibliographical references (pages 378-397) and index | ||
| 500 | |a This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice | ||
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| dewey-full | 332.1/068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1/068/8 |
| dewey-search | 332.1/068/8 |
| dewey-sort | 3332.1 268 18 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV044385624 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750622479 0750622474 9780080938318 0080938310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787845 |
| oclc_num | 499054063 |
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| physical | xi, 404 pages |
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| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth-Heinemann |
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| series2 | Marketing series (London, England) |
| spelling | Marketing financial services edited by Christine Ennew, Trevor Watkins, and Mike Wright 2nd ed Oxford, England Butterworth-Heinemann ©1995 xi, 404 pages txt rdacontent c rdamedia cr rdacarrier Marketing series (London, England) Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team Includes bibliographical references (pages 378-397) and index This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice Financial services industry / Great Britain. Bank marketing / Great Britain. Advertising / Great Britain BUSINESS & ECONOMICS / Banks & Banking bisacsh Advertising fast Bank marketing fast Financial services industry fast Marketing gtt Dienstensector gtt Financiële instellingen gtt Wirtschaft Financial services industry Great Britain Bank marketing Great Britain Advertising Great Britain Kreditinstitut (DE-588)4165579-5 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Großbritannien Bank (DE-588)4004436-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Kreditinstitut (DE-588)4165579-5 s 2\p DE-604 Finanzmarketing (DE-588)4426078-7 s 3\p DE-604 Ennew, Christine Sonstige oth Watkins, Trevor Sonstige oth Wright, Mike Sonstige oth http://www.sciencedirect.com/science/book/9780750622479 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing financial services Financial services industry / Great Britain. Bank marketing / Great Britain. Advertising / Great Britain BUSINESS & ECONOMICS / Banks & Banking bisacsh Advertising fast Bank marketing fast Financial services industry fast Marketing gtt Dienstensector gtt Financiële instellingen gtt Wirtschaft Financial services industry Great Britain Bank marketing Great Britain Advertising Great Britain Kreditinstitut (DE-588)4165579-5 gnd Bank (DE-588)4004436-1 gnd Marketing (DE-588)4037589-4 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4165579-5 (DE-588)4004436-1 (DE-588)4037589-4 (DE-588)4426078-7 |
| title | Marketing financial services |
| title_auth | Marketing financial services |
| title_exact_search | Marketing financial services |
| title_full | Marketing financial services edited by Christine Ennew, Trevor Watkins, and Mike Wright |
| title_fullStr | Marketing financial services edited by Christine Ennew, Trevor Watkins, and Mike Wright |
| title_full_unstemmed | Marketing financial services edited by Christine Ennew, Trevor Watkins, and Mike Wright |
| title_short | Marketing financial services |
| title_sort | marketing financial services |
| topic | Financial services industry / Great Britain. Bank marketing / Great Britain. Advertising / Great Britain BUSINESS & ECONOMICS / Banks & Banking bisacsh Advertising fast Bank marketing fast Financial services industry fast Marketing gtt Dienstensector gtt Financiële instellingen gtt Wirtschaft Financial services industry Great Britain Bank marketing Great Britain Advertising Great Britain Kreditinstitut (DE-588)4165579-5 gnd Bank (DE-588)4004436-1 gnd Marketing (DE-588)4037589-4 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Financial services industry / Great Britain. Bank marketing / Great Britain. Advertising / Great Britain BUSINESS & ECONOMICS / Banks & Banking Advertising Bank marketing Financial services industry Marketing Dienstensector Financiële instellingen Wirtschaft Financial services industry Great Britain Bank marketing Great Britain Advertising Great Britain Kreditinstitut Bank Finanzmarketing Großbritannien |
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