Marketing and football: an international perspective
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
2007
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Sports marketing series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football. * The first and only book ever published on the Marketing of Football * Written by a team of international and well renowned contributors * Every chapter includes an interview with a practitioner of football marketing, for insider insight Includes bibliographical references and index |
| Beschreibung: | xxvi, 518 pages |
| ISBN: | 9780750682046 0750682043 9780080492865 008049286X |
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| dewey-full | 796.3340698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.3340698 |
| dewey-search | 796.3340698 |
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| discipline | Sport |
| edition | 1st ed |
| format | Electronic eBook |
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| isbn | 9780750682046 0750682043 9780080492865 008049286X |
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| spelling | Marketing and football an international perspective edited by Michel Desbordes 1st ed Amsterdam Butterworth-Heinemann 2007 xxvi, 518 pages txt rdacontent c rdamedia cr rdacarrier Sports marketing series Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football. * The first and only book ever published on the Marketing of Football * Written by a team of international and well renowned contributors * Every chapter includes an interview with a practitioner of football marketing, for insider insight Includes bibliographical references and index Soccer / Social aspects / Cross-cultural studies. Soccer / Marketing GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Soccer / Marketing fast Soccer / Social aspects fast Marketing gtt Rugby (sport) gtt Geschichte Gesellschaft Soccer Social aspects Cross-cultural studies Soccer Marketing Fußball (DE-588)4018968-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Fußball (DE-588)4018968-5 s Marketing (DE-588)4037589-4 s Internationaler Vergleich (DE-588)4120509-1 s 2\p DE-604 Desbordes, Michel Sonstige oth http://www.sciencedirect.com/science/book/9780750682046 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing and football an international perspective Soccer / Social aspects / Cross-cultural studies. Soccer / Marketing GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Soccer / Marketing fast Soccer / Social aspects fast Marketing gtt Rugby (sport) gtt Geschichte Gesellschaft Soccer Social aspects Cross-cultural studies Soccer Marketing Fußball (DE-588)4018968-5 gnd Marketing (DE-588)4037589-4 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| subject_GND | (DE-588)4018968-5 (DE-588)4037589-4 (DE-588)4120509-1 (DE-588)4143413-4 |
| title | Marketing and football an international perspective |
| title_auth | Marketing and football an international perspective |
| title_exact_search | Marketing and football an international perspective |
| title_full | Marketing and football an international perspective edited by Michel Desbordes |
| title_fullStr | Marketing and football an international perspective edited by Michel Desbordes |
| title_full_unstemmed | Marketing and football an international perspective edited by Michel Desbordes |
| title_short | Marketing and football |
| title_sort | marketing and football an international perspective |
| title_sub | an international perspective |
| topic | Soccer / Social aspects / Cross-cultural studies. Soccer / Marketing GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Soccer / Marketing fast Soccer / Social aspects fast Marketing gtt Rugby (sport) gtt Geschichte Gesellschaft Soccer Social aspects Cross-cultural studies Soccer Marketing Fußball (DE-588)4018968-5 gnd Marketing (DE-588)4037589-4 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | Soccer / Social aspects / Cross-cultural studies. Soccer / Marketing GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports Soccer / Marketing Soccer / Social aspects Marketing Rugby (sport) Geschichte Gesellschaft Soccer Social aspects Cross-cultural studies Soccer Marketing Fußball Internationaler Vergleich Aufsatzsammlung |
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