Museum marketing: competing in the global marketplace
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
©2007
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace Includes bibliographical references and index |
| Beschreibung: | xxvi, 270 pages |
| ISBN: | 9780080550428 0080550428 0750680652 9780750680653 |
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| dewey-raw | 069.0688 |
| dewey-search | 069.0688 |
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| discipline | Allgemeines |
| format | Electronic eBook |
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| spelling | Museum marketing competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede Amsterdam Butterworth-Heinemann ©2007 xxvi, 270 pages txt rdacontent c rdamedia cr rdacarrier Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace Includes bibliographical references and index Museums / Marketing. Museums / Marketing / Case studies. Globalization. Museums / Public relations. Museums / Management TRAVEL / Museums, Tours, Points of Interest bisacsh BUSINESS & ECONOMICS / Museum Administration & Museology bisacsh REFERENCE / General bisacsh Globalization fast Museums / Management fast Museums / Marketing fast Museums / Public relations fast Globalisierung Wirtschaft Museums Marketing Museums Marketing Case studies Globalization Museums Public relations Museums Management Museum (DE-588)4040795-0 gnd rswk-swf Kunsthandel (DE-588)4033647-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Museumspolitik (DE-588)4347840-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Museum (DE-588)4040795-0 s Marketing (DE-588)4037589-4 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 Kunsthandel (DE-588)4033647-5 s 2\p DE-604 Museumspolitik (DE-588)4347840-2 s 3\p DE-604 Rentschler, Ruth Sonstige oth Hede, Anne-Marie Sonstige oth http://www.sciencedirect.com/science/book/9780750680653 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Museum marketing competing in the global marketplace Museums / Marketing. Museums / Marketing / Case studies. Globalization. Museums / Public relations. Museums / Management TRAVEL / Museums, Tours, Points of Interest bisacsh BUSINESS & ECONOMICS / Museum Administration & Museology bisacsh REFERENCE / General bisacsh Globalization fast Museums / Management fast Museums / Marketing fast Museums / Public relations fast Globalisierung Wirtschaft Museums Marketing Museums Marketing Case studies Globalization Museums Public relations Museums Management Museum (DE-588)4040795-0 gnd Kunsthandel (DE-588)4033647-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Museumspolitik (DE-588)4347840-2 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Museum marketing competing in the global marketplace |
| title_auth | Museum marketing competing in the global marketplace |
| title_exact_search | Museum marketing competing in the global marketplace |
| title_full | Museum marketing competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede |
| title_fullStr | Museum marketing competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede |
| title_full_unstemmed | Museum marketing competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede |
| title_short | Museum marketing |
| title_sort | museum marketing competing in the global marketplace |
| title_sub | competing in the global marketplace |
| topic | Museums / Marketing. Museums / Marketing / Case studies. Globalization. Museums / Public relations. Museums / Management TRAVEL / Museums, Tours, Points of Interest bisacsh BUSINESS & ECONOMICS / Museum Administration & Museology bisacsh REFERENCE / General bisacsh Globalization fast Museums / Management fast Museums / Marketing fast Museums / Public relations fast Globalisierung Wirtschaft Museums Marketing Museums Marketing Case studies Globalization Museums Public relations Museums Management Museum (DE-588)4040795-0 gnd Kunsthandel (DE-588)4033647-5 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Museumspolitik (DE-588)4347840-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Museums / Marketing. Museums / Marketing / Case studies. Globalization. Museums / Public relations. Museums / Management TRAVEL / Museums, Tours, Points of Interest BUSINESS & ECONOMICS / Museum Administration & Museology REFERENCE / General Globalization Museums / Management Museums / Marketing Museums / Public relations Globalisierung Wirtschaft Museums Marketing Museums Marketing Case studies Museums Public relations Museums Management Museum Kunsthandel Öffentlichkeitsarbeit Museumspolitik Marketing Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750680653 |
| work_keys_str_mv | AT rentschlerruth museummarketingcompetingintheglobalmarketplace AT hedeannemarie museummarketingcompetingintheglobalmarketplace |