Financial services marketing: an international guide to principles and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
2007
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice Includes bibliographical references (pages 381-389) and index |
| Beschreibung: | xvi, 400 pages |
| ISBN: | 9780750669979 0750669977 9780080465609 0080465609 |
Internformat
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| 245 | 1 | 0 | |a Financial services marketing |b an international guide to principles and practice |c Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] |
| 250 | |a 1st ed | ||
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| 500 | |a Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice | ||
| 500 | |a Includes bibliographical references (pages 381-389) and index | ||
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| 650 | 7 | |a Financial services industry / Marketing |2 fast | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Ennew, Christine |
| author_facet | Ennew, Christine |
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| author_sort | Ennew, Christine |
| author_variant | c e ce |
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| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044385473 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750669979 0750669977 9780080465609 0080465609 |
| language | English |
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| physical | xvi, 400 pages |
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| spelling | Ennew, Christine Verfasser aut Financial services marketing an international guide to principles and practice Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] 1st ed Amsterdam Butterworth-Heinemann 2007 xvi, 400 pages txt rdacontent c rdamedia cr rdacarrier Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice Includes bibliographical references (pages 381-389) and index BUSINESS & ECONOMICS / Banks & Banking bisacsh Financial services industry / Marketing fast Wirtschaft Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 s 1\p DE-604 Waite, Nigel Sonstige oth http://www.sciencedirect.com/science/book/9780750669979 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ennew, Christine Financial services marketing an international guide to principles and practice BUSINESS & ECONOMICS / Banks & Banking bisacsh Financial services industry / Marketing fast Wirtschaft Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4426078-7 |
| title | Financial services marketing an international guide to principles and practice |
| title_auth | Financial services marketing an international guide to principles and practice |
| title_exact_search | Financial services marketing an international guide to principles and practice |
| title_full | Financial services marketing an international guide to principles and practice Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] |
| title_fullStr | Financial services marketing an international guide to principles and practice Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] |
| title_full_unstemmed | Financial services marketing an international guide to principles and practice Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] |
| title_short | Financial services marketing |
| title_sort | financial services marketing an international guide to principles and practice |
| title_sub | an international guide to principles and practice |
| topic | BUSINESS & ECONOMICS / Banks & Banking bisacsh Financial services industry / Marketing fast Wirtschaft Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Banks & Banking Financial services industry / Marketing Wirtschaft Financial services industry Marketing Finanzmarketing |
| url | http://www.sciencedirect.com/science/book/9780750669979 |
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