Understanding customers:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1997
|
| Ausgabe: | 2nd ed |
| Schriftenreihe: | Marketing series (London, England)
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Revised edition of: Consumer behaviour : behavioural aspects of marketing. 1993. - "Published on behalf of the Chartered Institute of Marketing." This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus Includes bibliographical references (pages 307-308) and index |
| Beschreibung: | vi, 312 pages |
| ISBN: | 9780750623223 0750623225 9780080938349 0080938345 |
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| 250 | |a 2nd ed | ||
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| 300 | |a vi, 312 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a Marketing series (London, England) | |
| 500 | |a Revised edition of: Consumer behaviour : behavioural aspects of marketing. 1993. - "Published on behalf of the Chartered Institute of Marketing." | ||
| 500 | |a This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus | ||
| 500 | |a Includes bibliographical references (pages 307-308) and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing / Social aspects |2 fast | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 700 | 1 | |a Rice, Chris |e Sonstige |4 oth | |
| 710 | 2 | |a Chartered Institute of Marketing |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177652560429056 |
|---|---|
| any_adam_object | |
| author | Rice, Chris |
| author_facet | Rice, Chris |
| author_role | aut |
| author_sort | Rice, Chris |
| author_variant | c r cr |
| building | Verbundindex |
| bvnumber | BV044385454 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474955984 (OCoLC)474955984 (DE-599)BVBBV044385454 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044385454 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750623223 0750623225 9780080938349 0080938345 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787675 |
| oclc_num | 474955984 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | vi, 312 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Butterworth-Heinemann |
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| series2 | Marketing series (London, England) |
| spelling | Rice, Chris Verfasser aut Understanding customers Chris Rice 2nd ed Oxford Butterworth-Heinemann 1997 vi, 312 pages txt rdacontent c rdamedia cr rdacarrier Marketing series (London, England) Revised edition of: Consumer behaviour : behavioural aspects of marketing. 1993. - "Published on behalf of the Chartered Institute of Marketing." This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus Includes bibliographical references (pages 307-308) and index BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Gesellschaft Wirtschaft Consumer behavior Marketing Social aspects Rice, Chris Sonstige oth Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750623223 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rice, Chris Understanding customers BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Gesellschaft Wirtschaft Consumer behavior Marketing Social aspects |
| title | Understanding customers |
| title_auth | Understanding customers |
| title_exact_search | Understanding customers |
| title_full | Understanding customers Chris Rice |
| title_fullStr | Understanding customers Chris Rice |
| title_full_unstemmed | Understanding customers Chris Rice |
| title_short | Understanding customers |
| title_sort | understanding customers |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Gesellschaft Wirtschaft Consumer behavior Marketing Social aspects |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Marketing / Social aspects Gesellschaft Wirtschaft Marketing Social aspects |
| url | http://www.sciencedirect.com/science/book/9780750623223 |
| work_keys_str_mv | AT ricechris understandingcustomers AT charteredinstituteofmarketing understandingcustomers |