APA (7th ed.) Citation

McNeal, J. U. (2007). On becoming a consumer: The development of consumer behavior patterns in childhood. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McNeal, James U. On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood. Amsterdam: Butterworth-Heinemann, 2007.

MLA (9th ed.) Citation

McNeal, James U. On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood. Butterworth-Heinemann, 2007.