On becoming a consumer: the development of consumer behavior patterns in childhood
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
©2007
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. - focuses on the *process* of how young children become consumers - takes developmental approach to a key area in consumer marketing - provides theory and international examples, including several drawn from the authors experience in China Includes bibliographical references and index |
| Beschreibung: | xix, 408 pages |
| ISBN: | 9780750683357 075068335X 9780080469737 0080469736 |
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| 264 | 1 | |a Amsterdam |b Butterworth-Heinemann |c ©2007 | |
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| author | McNeal, James U. |
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| dewey-full | 658.8/3420830973 |
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| dewey-search | 658.8/3420830973 |
| dewey-sort | 3658.8 103420830973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | McNeal, James U. Verfasser aut On becoming a consumer the development of consumer behavior patterns in childhood James U. McNeal Amsterdam Butterworth-Heinemann ©2007 xix, 408 pages txt rdacontent c rdamedia cr rdacarrier The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. - focuses on the *process* of how young children become consumers - takes developmental approach to a key area in consumer marketing - provides theory and international examples, including several drawn from the authors experience in China Includes bibliographical references and index BUSINESS & ECONOMICS / Consumer Behavior bisacsh Child consumers fast Consumer behavior fast Wirtschaft Consumer behavior United States Child consumers United States Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Kind (DE-588)4030550-8 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750683357 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McNeal, James U. On becoming a consumer the development of consumer behavior patterns in childhood BUSINESS & ECONOMICS / Consumer Behavior bisacsh Child consumers fast Consumer behavior fast Wirtschaft Consumer behavior United States Child consumers United States Verbraucherverhalten (DE-588)4062644-1 gnd Kind (DE-588)4030550-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4030550-8 (DE-588)4078704-7 |
| title | On becoming a consumer the development of consumer behavior patterns in childhood |
| title_auth | On becoming a consumer the development of consumer behavior patterns in childhood |
| title_exact_search | On becoming a consumer the development of consumer behavior patterns in childhood |
| title_full | On becoming a consumer the development of consumer behavior patterns in childhood James U. McNeal |
| title_fullStr | On becoming a consumer the development of consumer behavior patterns in childhood James U. McNeal |
| title_full_unstemmed | On becoming a consumer the development of consumer behavior patterns in childhood James U. McNeal |
| title_short | On becoming a consumer |
| title_sort | on becoming a consumer the development of consumer behavior patterns in childhood |
| title_sub | the development of consumer behavior patterns in childhood |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Child consumers fast Consumer behavior fast Wirtschaft Consumer behavior United States Child consumers United States Verbraucherverhalten (DE-588)4062644-1 gnd Kind (DE-588)4030550-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Child consumers Consumer behavior Wirtschaft Consumer behavior United States Child consumers United States Verbraucherverhalten Kind USA |
| url | http://www.sciencedirect.com/science/book/9780750683357 |
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