Sports publicity: a practical approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, MA
Elsevier/Butterworth-Heinemann
2007
|
| Schriftenreihe: | Sport management in practice series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry * Features multiple case studies per chapter taken from the authors vast experience in PR in sport * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports Includes bibliographical references and index |
| Beschreibung: | xix, 387 pages |
| ISBN: | 9780080547572 0080547575 9780750683029 |
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| 500 | |a Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry * Features multiple case studies per chapter taken from the authors vast experience in PR in sport * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a Sports / Public relations |2 fast | |
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Datensatz im Suchindex
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| author | Favorito, Joseph |
| author_facet | Favorito, Joseph |
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| dewey-full | 659.2/9796 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/9796 |
| dewey-search | 659.2/9796 |
| dewey-sort | 3659.2 49796 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385413 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780080547572 0080547575 9780750683029 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787634 |
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| physical | xix, 387 pages |
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| publishDate | 2007 |
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| series2 | Sport management in practice series |
| spelling | Favorito, Joseph Verfasser aut Sports publicity a practical approach by Joseph Favorito Burlington, MA Elsevier/Butterworth-Heinemann 2007 xix, 387 pages txt rdacontent c rdamedia cr rdacarrier Sport management in practice series Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry * Features multiple case studies per chapter taken from the authors vast experience in PR in sport * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports Includes bibliographical references and index BUSINESS & ECONOMICS / Public Relations bisacsh Sports / Public relations fast Wirtschaft Sports Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sport (DE-588)4056366-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750683029 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Favorito, Joseph Sports publicity a practical approach BUSINESS & ECONOMICS / Public Relations bisacsh Sports / Public relations fast Wirtschaft Sports Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4056366-2 |
| title | Sports publicity a practical approach |
| title_auth | Sports publicity a practical approach |
| title_exact_search | Sports publicity a practical approach |
| title_full | Sports publicity a practical approach by Joseph Favorito |
| title_fullStr | Sports publicity a practical approach by Joseph Favorito |
| title_full_unstemmed | Sports publicity a practical approach by Joseph Favorito |
| title_short | Sports publicity |
| title_sort | sports publicity a practical approach |
| title_sub | a practical approach |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Sports / Public relations fast Wirtschaft Sports Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Sports / Public relations Wirtschaft Sports Public relations Öffentlichkeitsarbeit Sport |
| url | http://www.sciencedirect.com/science/book/9780750683029 |
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