Corporate reputations, branding and people management: a strategic approach to HR
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
2006
|
| Schriftenreihe: | Advanced HR practitioner series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands Includes bibliographical references and index |
| Beschreibung: | xv, 384 pages |
| ISBN: | 0080462448 9780080462448 9780750669504 0750669500 |
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| 490 | 0 | |a Advanced HR practitioner series | |
| 500 | |a The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Workplace Culture |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Human Resources & Personnel Management |2 bisacsh | |
| 650 | 7 | |a Personnel management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Personnel management | |
| 700 | 1 | |a Hetrick, Susan |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Martin, Graeme |
| author_facet | Martin, Graeme |
| author_role | aut |
| author_sort | Martin, Graeme |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV044385393 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474952005 (OCoLC)474952005 (DE-599)BVBBV044385393 |
| dewey-full | 658.3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3 |
| dewey-search | 658.3 |
| dewey-sort | 3658.3 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385393 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 0080462448 9780080462448 9780750669504 0750669500 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787614 |
| oclc_num | 474952005 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | xv, 384 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Advanced HR practitioner series |
| spelling | Martin, Graeme Verfasser aut Corporate reputations, branding and people management a strategic approach to HR Graeme Martin and Susan Hetrick Amsterdam Butterworth-Heinemann 2006 xv, 384 pages txt rdacontent c rdamedia cr rdacarrier Advanced HR practitioner series The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands Includes bibliographical references and index BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh Personnel management fast Wirtschaft Personnel management Hetrick, Susan Sonstige oth http://www.sciencedirect.com/science/book/9780750669504 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Martin, Graeme Corporate reputations, branding and people management a strategic approach to HR BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh Personnel management fast Wirtschaft Personnel management |
| title | Corporate reputations, branding and people management a strategic approach to HR |
| title_auth | Corporate reputations, branding and people management a strategic approach to HR |
| title_exact_search | Corporate reputations, branding and people management a strategic approach to HR |
| title_full | Corporate reputations, branding and people management a strategic approach to HR Graeme Martin and Susan Hetrick |
| title_fullStr | Corporate reputations, branding and people management a strategic approach to HR Graeme Martin and Susan Hetrick |
| title_full_unstemmed | Corporate reputations, branding and people management a strategic approach to HR Graeme Martin and Susan Hetrick |
| title_short | Corporate reputations, branding and people management |
| title_sort | corporate reputations branding and people management a strategic approach to hr |
| title_sub | a strategic approach to HR |
| topic | BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh Personnel management fast Wirtschaft Personnel management |
| topic_facet | BUSINESS & ECONOMICS / Workplace Culture BUSINESS & ECONOMICS / Human Resources & Personnel Management Personnel management Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750669504 |
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