The management and marketing of services:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth Heinemann
1999
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text Includes bibliographical references and index |
| Beschreibung: | x, 306 pages |
| ISBN: | 9780750635943 0750635940 9780080938691 0080938698 |
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| 245 | 1 | 0 | |a The management and marketing of services |c Peter Mudie and Angela Cottam |
| 250 | |a 2nd ed | ||
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| 300 | |a x, 306 pages | ||
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804177652334985216 |
|---|---|
| any_adam_object | |
| author | Mudie, Peter |
| author_facet | Mudie, Peter |
| author_role | aut |
| author_sort | Mudie, Peter |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV044385364 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474951907 (OCoLC)474951907 (DE-599)BVBBV044385364 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044385364 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750635943 0750635940 9780080938691 0080938698 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787585 |
| oclc_num | 474951907 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | x, 306 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Butterworth Heinemann |
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| spelling | Mudie, Peter Verfasser aut The management and marketing of services Peter Mudie and Angela Cottam 2nd ed Oxford Butterworth Heinemann 1999 x, 306 pages txt rdacontent c rdamedia cr rdacarrier This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text Includes bibliographical references and index Business BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Service industries / Management fast Service industries / Marketing fast Dienstensector gtt Management gtt Marketing gtt Wirtschaft Service industries Management Service industries Marketing Management (DE-588)4037278-9 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Management (DE-588)4037278-9 s 3\p DE-604 Cottam, Angela Sonstige oth http://www.sciencedirect.com/science/book/9780750635943 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mudie, Peter The management and marketing of services Business BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Service industries / Management fast Service industries / Marketing fast Dienstensector gtt Management gtt Marketing gtt Wirtschaft Service industries Management Service industries Marketing Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | The management and marketing of services |
| title_auth | The management and marketing of services |
| title_exact_search | The management and marketing of services |
| title_full | The management and marketing of services Peter Mudie and Angela Cottam |
| title_fullStr | The management and marketing of services Peter Mudie and Angela Cottam |
| title_full_unstemmed | The management and marketing of services Peter Mudie and Angela Cottam |
| title_short | The management and marketing of services |
| title_sort | the management and marketing of services |
| topic | Business BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Service industries / Management fast Service industries / Marketing fast Dienstensector gtt Management gtt Marketing gtt Wirtschaft Service industries Management Service industries Marketing Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Service industries / Management Service industries / Marketing Dienstensector Management Marketing Wirtschaft Service industries Management Service industries Marketing Dienstleistung Lehrbuch |
| url | http://www.sciencedirect.com/science/book/9780750635943 |
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