Creating valuable business strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2008
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis-̉-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them Includes bibliographical references and index |
| Beschreibung: | xxii, 238 pages |
| ISBN: | 9780750685481 0750685484 9780080942483 0080942482 |
Internformat
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| 100 | 1 | |a Mathur, Shiv Sahai |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating valuable business strategies |c Shiv S. Mathur and Alfred Kenyon |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Amsterdam |b Elsevier/Butterworth-Heinemann |c 2008 | |
| 300 | |a xxii, 238 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. | ||
| 500 | |a The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis-̉-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. | ||
| 500 | |a * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Business planning | |
| 700 | 1 | |a Kenyon, Alfred |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177652246904832 |
|---|---|
| any_adam_object | |
| author | Mathur, Shiv Sahai |
| author_facet | Mathur, Shiv Sahai |
| author_role | aut |
| author_sort | Mathur, Shiv Sahai |
| author_variant | s s m ss ssm |
| building | Verbundindex |
| bvnumber | BV044385318 |
| collection | ZDB-33-ESD ZDB-33-EBS |
| ctrlnum | (ZDB-33-ESD)ocn474931178 (OCoLC)474931178 (DE-599)BVBBV044385318 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044385318 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750685481 0750685484 9780080942483 0080942482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787539 |
| oclc_num | 474931178 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | xxii, 238 pages |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spelling | Mathur, Shiv Sahai Verfasser aut Creating valuable business strategies Shiv S. Mathur and Alfred Kenyon 1st ed Amsterdam Elsevier/Butterworth-Heinemann 2008 xxii, 238 pages txt rdacontent c rdamedia cr rdacarrier Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis-̉-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them Includes bibliographical references and index BUSINESS & ECONOMICS / Strategic Planning bisacsh Business planning fast Strategic planning fast Wirtschaft Strategic planning Business planning Kenyon, Alfred Sonstige oth http://www.sciencedirect.com/science/book/9780750685481 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mathur, Shiv Sahai Creating valuable business strategies BUSINESS & ECONOMICS / Strategic Planning bisacsh Business planning fast Strategic planning fast Wirtschaft Strategic planning Business planning |
| title | Creating valuable business strategies |
| title_auth | Creating valuable business strategies |
| title_exact_search | Creating valuable business strategies |
| title_full | Creating valuable business strategies Shiv S. Mathur and Alfred Kenyon |
| title_fullStr | Creating valuable business strategies Shiv S. Mathur and Alfred Kenyon |
| title_full_unstemmed | Creating valuable business strategies Shiv S. Mathur and Alfred Kenyon |
| title_short | Creating valuable business strategies |
| title_sort | creating valuable business strategies |
| topic | BUSINESS & ECONOMICS / Strategic Planning bisacsh Business planning fast Strategic planning fast Wirtschaft Strategic planning Business planning |
| topic_facet | BUSINESS & ECONOMICS / Strategic Planning Business planning Strategic planning Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750685481 |
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