Media strategies for marketing places in crisis: improving the image of cities, countries, and tourist destinations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth Heinemann
2008
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations. * Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies Includes bibliographical references (pages 211-224) and index |
| Beschreibung: | xiv, 231 pages, [10] pages of plates |
| ISBN: | 9780080557076 0080557074 9780750684521 0750684526 |
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| 500 | |a Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations. * Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies | ||
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| author | Avraham, Eli |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780080557076 0080557074 9780750684521 0750684526 |
| language | English |
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| spelling | Avraham, Eli Verfasser aut Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations Eli Avraham and Eran Ketter 1st ed Amsterdam Butterworth Heinemann 2008 xiv, 231 pages, [10] pages of plates txt rdacontent c rdamedia cr rdacarrier Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations. * Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies Includes bibliographical references (pages 211-224) and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising media planning fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Advertising media planning Imagewerbung (DE-588)4134968-4 gnd rswk-swf Krise (DE-588)4033203-2 gnd rswk-swf Staat (DE-588)4056618-3 gnd rswk-swf Region (DE-588)4049029-4 gnd rswk-swf Stadt (DE-588)4056723-0 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Stadt (DE-588)4056723-0 s Image (DE-588)4026574-2 s Krise (DE-588)4033203-2 s Soziomarketing (DE-588)4116549-4 s Region (DE-588)4049029-4 s Staat (DE-588)4056618-3 s 1\p DE-604 Imagewerbung (DE-588)4134968-4 s 2\p DE-604 Ketter, Eran Sonstige oth http://www.sciencedirect.com/science/book/9780750684521 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Avraham, Eli Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising media planning fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Advertising media planning Imagewerbung (DE-588)4134968-4 gnd Krise (DE-588)4033203-2 gnd Staat (DE-588)4056618-3 gnd Region (DE-588)4049029-4 gnd Stadt (DE-588)4056723-0 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4134968-4 (DE-588)4033203-2 (DE-588)4056618-3 (DE-588)4049029-4 (DE-588)4056723-0 (DE-588)4026574-2 (DE-588)4116549-4 |
| title | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations |
| title_auth | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations |
| title_exact_search | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations |
| title_full | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations Eli Avraham and Eran Ketter |
| title_fullStr | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations Eli Avraham and Eran Ketter |
| title_full_unstemmed | Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations Eli Avraham and Eran Ketter |
| title_short | Media strategies for marketing places in crisis |
| title_sort | media strategies for marketing places in crisis improving the image of cities countries and tourist destinations |
| title_sub | improving the image of cities, countries, and tourist destinations |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Advertising media planning fast Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Tourism Marketing Place marketing Advertising media planning Imagewerbung (DE-588)4134968-4 gnd Krise (DE-588)4033203-2 gnd Staat (DE-588)4056618-3 gnd Region (DE-588)4049029-4 gnd Stadt (DE-588)4056723-0 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Advertising media planning Place marketing Tourism / Marketing Industrie Wirtschaft Tourism Marketing Imagewerbung Krise Staat Region Stadt Image Soziomarketing |
| url | http://www.sciencedirect.com/science/book/9780750684521 |
| work_keys_str_mv | AT avrahameli mediastrategiesformarketingplacesincrisisimprovingtheimageofcitiescountriesandtouristdestinations AT kettereran mediastrategiesformarketingplacesincrisisimprovingtheimageofcitiescountriesandtouristdestinations |