International hospitality management: concepts and cases
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Bibliographische Detailangaben
1. Verfasser: Clarke, Alan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Elsevier/Butterworth-Heinemann ©2007
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Beschreibung:International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry
Includes bibliographical references and index
Beschreibung:x, 382 pages
ISBN:9780080547312
0080547311
9780750666756
0750666757

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