Services marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
©2006
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Previous ed. published in 1999 under title: Management and marketing of services Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text. Written from a European perspective by two authors with a wealth of relevant experience Includes an expanded section on the Internet, particularly in communications and service design Brings together an academic and practitioner viewpoint ensuring a wholly comprehensive approach to the subject Includes bibliographical references and index |
| Beschreibung: | xii, 267 pages |
| ISBN: | 9780750666749 0750666749 9780080493060 0080493068 |
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| 500 | |a Includes bibliographical references and index | ||
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| any_adam_object | |
| author | Mudie, Peter |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| spelling | Mudie, Peter Verfasser aut Services marketing management Peter Mudie and Angela Pirrie 3rd ed Amsterdam Elsevier/Butterworth-Heinemann ©2006 xii, 267 pages txt rdacontent c rdamedia cr rdacarrier Previous ed. published in 1999 under title: Management and marketing of services Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text. Written from a European perspective by two authors with a wealth of relevant experience Includes an expanded section on the Internet, particularly in communications and service design Brings together an academic and practitioner viewpoint ensuring a wholly comprehensive approach to the subject Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Service industries / Management fast Service industries / Marketing fast Marketing gtt Diensten gtt Klantenservice gtt Wirtschaft Service industries Management Service industries Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Management (DE-588)4037278-9 s 4\p DE-604 Pirrie, Angela Sonstige oth Mudie, Peter Sonstige oth http://www.sciencedirect.com/science/book/9780750666749 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mudie, Peter Services marketing management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Service industries / Management fast Service industries / Marketing fast Marketing gtt Diensten gtt Klantenservice gtt Wirtschaft Service industries Management Service industries Marketing Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
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| title | Services marketing management |
| title_auth | Services marketing management |
| title_exact_search | Services marketing management |
| title_full | Services marketing management Peter Mudie and Angela Pirrie |
| title_fullStr | Services marketing management Peter Mudie and Angela Pirrie |
| title_full_unstemmed | Services marketing management Peter Mudie and Angela Pirrie |
| title_short | Services marketing management |
| title_sort | services marketing management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Service industries / Management fast Service industries / Marketing fast Marketing gtt Diensten gtt Klantenservice gtt Wirtschaft Service industries Management Service industries Marketing Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Service industries / Management Service industries / Marketing Marketing Diensten Klantenservice Wirtschaft Service industries Management Service industries Marketing Marketingmanagement Management Dienstleistung Dienstleistungsbetrieb Lehrbuch |
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