Heritage marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier Butterworth-Heinemann
2006
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support Includes bibliographical references (pages 271-274) and index |
| Beschreibung: | xvi, 280 pages |
| ISBN: | 9780750663182 0750663189 0080455506 9780080455501 |
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| 264 | 1 | |a Oxford |b Elsevier Butterworth-Heinemann |c 2006 | |
| 300 | |a xvi, 280 pages | ||
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| 500 | |a Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support | ||
| 500 | |a Includes bibliographical references (pages 271-274) and index | ||
| 650 | 7 | |a SOCIAL SCIENCE / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Infrastructure |2 bisacsh | |
| 650 | 7 | |a Cultural property / Protection |2 fast | |
| 650 | 7 | |a Heritage tourism |2 fast | |
| 650 | 7 | |a Historic sites |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Cultural property |x Protection | |
| 650 | 4 | |a Heritage tourism | |
| 650 | 4 | |a Historic sites | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Misiura, Shashi |
| author_facet | Misiura, Shashi |
| author_role | aut |
| author_sort | Misiura, Shashi |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV044385288 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474931063 (OCoLC)474931063 (DE-599)BVBBV044385288 |
| dewey-full | 363.69 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 363 - Other social problems and services |
| dewey-raw | 363.69 |
| dewey-search | 363.69 |
| dewey-sort | 3363.69 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750663182 0750663189 0080455506 9780080455501 |
| language | English |
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| physical | xvi, 280 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2006 |
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| publisher | Elsevier Butterworth-Heinemann |
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| spelling | Misiura, Shashi Verfasser aut Heritage marketing Shashi Misiura Oxford Elsevier Butterworth-Heinemann 2006 xvi, 280 pages txt rdacontent c rdamedia cr rdacarrier Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support Includes bibliographical references (pages 271-274) and index SOCIAL SCIENCE / General bisacsh BUSINESS & ECONOMICS / Infrastructure bisacsh Cultural property / Protection fast Heritage tourism fast Historic sites fast Marketing fast Wirtschaft Cultural property Protection Heritage tourism Historic sites Marketing Kulturerbe (DE-588)4033560-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s Kulturerbe (DE-588)4033560-4 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750663182 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Misiura, Shashi Heritage marketing SOCIAL SCIENCE / General bisacsh BUSINESS & ECONOMICS / Infrastructure bisacsh Cultural property / Protection fast Heritage tourism fast Historic sites fast Marketing fast Wirtschaft Cultural property Protection Heritage tourism Historic sites Marketing Kulturerbe (DE-588)4033560-4 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4033560-4 (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Heritage marketing |
| title_auth | Heritage marketing |
| title_exact_search | Heritage marketing |
| title_full | Heritage marketing Shashi Misiura |
| title_fullStr | Heritage marketing Shashi Misiura |
| title_full_unstemmed | Heritage marketing Shashi Misiura |
| title_short | Heritage marketing |
| title_sort | heritage marketing |
| topic | SOCIAL SCIENCE / General bisacsh BUSINESS & ECONOMICS / Infrastructure bisacsh Cultural property / Protection fast Heritage tourism fast Historic sites fast Marketing fast Wirtschaft Cultural property Protection Heritage tourism Historic sites Marketing Kulturerbe (DE-588)4033560-4 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | SOCIAL SCIENCE / General BUSINESS & ECONOMICS / Infrastructure Cultural property / Protection Heritage tourism Historic sites Marketing Wirtschaft Cultural property Protection Kulturerbe Tourismus |
| url | http://www.sciencedirect.com/science/book/9780750663182 |
| work_keys_str_mv | AT misiurashashi heritagemarketing |