Marketing strategy: the difference between marketing and markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2007
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Includes index The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process Includes bibliographical references and index |
| Beschreibung: | x, 316 pages |
| ISBN: | 9780750656757 0750656751 9780080560717 0080560717 |
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| 100 | 1 | |a Fifield, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b the difference between marketing and markets |c Paul Fifield |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Amsterdam |b Elsevier/Butterworth-Heinemann |c 2007 | |
| 300 | |a x, 316 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes index | ||
| 500 | |a The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fifield, Paul |
| author_facet | Fifield, Paul |
| author_role | aut |
| author_sort | Fifield, Paul |
| author_variant | p f pf |
| building | Verbundindex |
| bvnumber | BV044385282 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV044385282 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750656757 0750656751 9780080560717 0080560717 |
| language | English |
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| physical | x, 316 pages |
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| publishDate | 2007 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | Fifield, Paul Verfasser aut Marketing strategy the difference between marketing and markets Paul Fifield 3rd ed Amsterdam Elsevier/Butterworth-Heinemann 2007 x, 316 pages txt rdacontent c rdamedia cr rdacarrier Includes index The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process Includes bibliographical references and index BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750656757 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fifield, Paul Marketing strategy the difference between marketing and markets BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Marketing strategy the difference between marketing and markets |
| title_auth | Marketing strategy the difference between marketing and markets |
| title_exact_search | Marketing strategy the difference between marketing and markets |
| title_full | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_fullStr | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_full_unstemmed | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_short | Marketing strategy |
| title_sort | marketing strategy the difference between marketing and markets |
| title_sub | the difference between marketing and markets |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Marketing / Management Wirtschaft Marketing Management Marketingstrategie |
| url | http://www.sciencedirect.com/science/book/9780750656757 |
| work_keys_str_mv | AT fifieldpaul marketingstrategythedifferencebetweenmarketingandmarkets |