Cybermarketing: how to use the Internet to market your goods and services
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2000
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | "Published in association with the Chartered Institute of Marketing." 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy Includes bibliographical references and index |
| Beschreibung: | xvi, 355 pages |
| ISBN: | 9780750647045 0750647043 9780080490991 0080490999 9781136412219 1136412212 |
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| 245 | 1 | 0 | |a Cybermarketing |b how to use the Internet to market your goods and services |c Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2000 | |
| 300 | |a xvi, 355 pages | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a "Published in association with the Chartered Institute of Marketing." | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 700 | 1 | |a Pardesi, Upkar |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177652153581568 |
|---|---|
| any_adam_object | |
| author | Bickerton, Pauline |
| author_facet | Bickerton, Pauline |
| author_role | aut |
| author_sort | Bickerton, Pauline |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV044385275 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474931015 (OCoLC)474931015 (DE-599)BVBBV044385275 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750647045 0750647043 9780080490991 0080490999 9781136412219 1136412212 |
| language | English |
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| spelling | Bickerton, Pauline Verfasser aut Cybermarketing how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi 2nd ed Oxford Butterworth-Heinemann 2000 xvi, 355 pages txt rdacontent c rdamedia cr rdacarrier "Published in association with the Chartered Institute of Marketing." 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy Includes bibliographical references and index BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Exports & Imports bisacsh Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Bickerton, Matthew Sonstige oth Pardesi, Upkar Sonstige oth Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750647045 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bickerton, Pauline Cybermarketing how to use the Internet to market your goods and services BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Exports & Imports bisacsh Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Cybermarketing how to use the Internet to market your goods and services |
| title_auth | Cybermarketing how to use the Internet to market your goods and services |
| title_exact_search | Cybermarketing how to use the Internet to market your goods and services |
| title_full | Cybermarketing how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi |
| title_fullStr | Cybermarketing how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi |
| title_full_unstemmed | Cybermarketing how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi |
| title_short | Cybermarketing |
| title_sort | cybermarketing how to use the internet to market your goods and services |
| title_sub | how to use the Internet to market your goods and services |
| topic | BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Exports & Imports bisacsh Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Exports & Imports Internet advertising Internet marketing Wirtschaft Online-Marketing |
| url | http://www.sciencedirect.com/science/book/9780750647045 |
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