The marketing manual:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth Heinemann
1998
|
| Schriftenreihe: | CIM professional
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work Includes bibliographical references (pages 273-276) and index |
| Beschreibung: | viii, 279 pages |
| ISBN: | 9780750636520 0750636521 9780080938714 008093871X |
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| 245 | 1 | 0 | |a The marketing manual |c Michael J. Baker |
| 264 | 1 | |a Oxford |b Butterworth Heinemann |c 1998 | |
| 300 | |a viii, 279 pages | ||
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| 500 | |a The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work | ||
| 500 | |a Includes bibliographical references (pages 273-276) and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| author | Baker, Michael J. |
| author_facet | Baker, Michael J. |
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| author_sort | Baker, Michael J. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780750636520 0750636521 9780080938714 008093871X |
| language | English |
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| physical | viii, 279 pages |
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| spelling | Baker, Michael J. Verfasser aut The marketing manual Michael J. Baker Oxford Butterworth Heinemann 1998 viii, 279 pages txt rdacontent c rdamedia cr rdacarrier CIM professional The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work Includes bibliographical references (pages 273-276) and index BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Management Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750636520 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baker, Michael J. The marketing manual BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Management Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | The marketing manual |
| title_auth | The marketing manual |
| title_exact_search | The marketing manual |
| title_full | The marketing manual Michael J. Baker |
| title_fullStr | The marketing manual Michael J. Baker |
| title_full_unstemmed | The marketing manual Michael J. Baker |
| title_short | The marketing manual |
| title_sort | the marketing manual |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Management Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Marketing / Management Wirtschaft Marketing Management Marketing Handbooks, manuals, etc Lehrbuch |
| url | http://www.sciencedirect.com/science/book/9780750636520 |
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