Sustainable tourism: a marketing perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1998
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P & O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton. First book on the subject from a marketing perspective International focus with case studies from South Africa, Australia and Great Britain Focus on good practice at selected tourism destinations Includes bibliographical references (pages 258-262) and index |
| Beschreibung: | xiv, 266 pages |
| ISBN: | 9780750623858 0750623853 9780080938387 0080938388 |
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| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1998 | |
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| 500 | |a Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P & O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton. First book on the subject from a marketing perspective International focus with case studies from South Africa, Australia and Great Britain Focus on good practice at selected tourism destinations | ||
| 500 | |a Includes bibliographical references (pages 258-262) and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |2 bisacsh | |
| 650 | 7 | |a Ecotourism |2 fast | |
| 650 | 7 | |a Toerisme |2 gtt | |
| 650 | 7 | |a Duurzame ontwikkeling |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Ecotourism | |
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| 650 | 0 | 7 | |a Umweltverträglichkeit |0 (DE-588)4061655-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Middleton, Victor T. C. 1937- |
| author_GND | (DE-588)172494869 |
| author_facet | Middleton, Victor T. C. 1937- |
| author_role | aut |
| author_sort | Middleton, Victor T. C. 1937- |
| author_variant | v t c m vtc vtcm |
| building | Verbundindex |
| bvnumber | BV044385267 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn474931002 (OCoLC)474931002 (DE-599)BVBBV044385267 |
| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385267 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750623858 0750623853 9780080938387 0080938388 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787488 |
| oclc_num | 474931002 |
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| physical | xiv, 266 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1998 |
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| publisher | Butterworth-Heinemann |
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| spelling | Middleton, Victor T. C. 1937- Verfasser (DE-588)172494869 aut Sustainable tourism a marketing perspective Victor T.C. Middleton with Rebecca Hawkins Oxford Butterworth-Heinemann 1998 xiv, 266 pages txt rdacontent c rdamedia cr rdacarrier Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P & O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton. First book on the subject from a marketing perspective International focus with case studies from South Africa, Australia and Great Britain Focus on good practice at selected tourism destinations Includes bibliographical references (pages 258-262) and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Ecotourism fast Toerisme gtt Duurzame ontwikkeling gtt Marketing gtt Industrie Wirtschaft Ecotourism Tourismus (DE-588)4018406-7 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Umweltverträglichkeit (DE-588)4061655-1 gnd rswk-swf Tourismus (DE-588)4018406-7 s Nachhaltigkeit (DE-588)4326464-5 s Umweltverträglichkeit (DE-588)4061655-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Hawkins, Rebecca Sonstige oth http://www.sciencedirect.com/science/book/9780750623858 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Middleton, Victor T. C. 1937- Sustainable tourism a marketing perspective BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Ecotourism fast Toerisme gtt Duurzame ontwikkeling gtt Marketing gtt Industrie Wirtschaft Ecotourism Tourismus (DE-588)4018406-7 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4326464-5 (DE-588)4037589-4 (DE-588)4061655-1 |
| title | Sustainable tourism a marketing perspective |
| title_auth | Sustainable tourism a marketing perspective |
| title_exact_search | Sustainable tourism a marketing perspective |
| title_full | Sustainable tourism a marketing perspective Victor T.C. Middleton with Rebecca Hawkins |
| title_fullStr | Sustainable tourism a marketing perspective Victor T.C. Middleton with Rebecca Hawkins |
| title_full_unstemmed | Sustainable tourism a marketing perspective Victor T.C. Middleton with Rebecca Hawkins |
| title_short | Sustainable tourism |
| title_sort | sustainable tourism a marketing perspective |
| title_sub | a marketing perspective |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Ecotourism fast Toerisme gtt Duurzame ontwikkeling gtt Marketing gtt Industrie Wirtschaft Ecotourism Tourismus (DE-588)4018406-7 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Ecotourism Toerisme Duurzame ontwikkeling Marketing Industrie Wirtschaft Tourismus Nachhaltigkeit Umweltverträglichkeit |
| url | http://www.sciencedirect.com/science/book/9780750623858 |
| work_keys_str_mv | AT middletonvictortc sustainabletourismamarketingperspective AT hawkinsrebecca sustainabletourismamarketingperspective |