The CIM handbook of strategic marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1998
|
| Schriftenreihe: | CIM professional development series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle Includes bibliographical references and index |
| Beschreibung: | viii, 290 pages |
| ISBN: | 9780750626132 0750626135 9780080501277 0080501273 9780750623230 |
Internformat
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| 500 | |a The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a Strategic planning |2 fast | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044385245 |
| collection | ZDB-33-ESD |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044385245 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:28Z |
| institution | BVB |
| isbn | 9780750626132 0750626135 9780080501277 0080501273 9780750623230 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787466 |
| oclc_num | 474930952 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | viii, 290 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | CIM professional development series |
| spelling | The CIM handbook of strategic marketing editors, Colin Egan and Michael J. Thomas Oxford Butterworth-Heinemann 1998 viii, 290 pages txt rdacontent c rdamedia cr rdacarrier CIM professional development series The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School. Reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle Includes bibliographical references and index Marketing fast Strategic planning fast Aufsatzsammlung swd Marketing swd Strategisches Management swd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s 2\p DE-604 Egan, Colin Sonstige oth Thomas, Michael J. Sonstige oth Chartered Institute of Marketing Sonstige oth http://www.sciencedirect.com/science/book/9780750626132 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The CIM handbook of strategic marketing Marketing fast Strategic planning fast Aufsatzsammlung swd Marketing swd Strategisches Management swd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4143413-4 |
| title | The CIM handbook of strategic marketing |
| title_auth | The CIM handbook of strategic marketing |
| title_exact_search | The CIM handbook of strategic marketing |
| title_full | The CIM handbook of strategic marketing editors, Colin Egan and Michael J. Thomas |
| title_fullStr | The CIM handbook of strategic marketing editors, Colin Egan and Michael J. Thomas |
| title_full_unstemmed | The CIM handbook of strategic marketing editors, Colin Egan and Michael J. Thomas |
| title_short | The CIM handbook of strategic marketing |
| title_sort | the cim handbook of strategic marketing |
| topic | Marketing fast Strategic planning fast Aufsatzsammlung swd Marketing swd Strategisches Management swd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategic planning Aufsatzsammlung Strategisches Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750626132 |
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