Destination marketing organisations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier
2004
|
| Schriftenreihe: | Advances in tourism research series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University Includes bibliographical references and index |
| Beschreibung: | 240 pages |
| ISBN: | 9780080443065 0080443060 9780080494463 0080494463 |
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| 500 | |a Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a Place marketing |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044385236 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:28Z |
| institution | BVB |
| isbn | 9780080443065 0080443060 9780080494463 0080494463 |
| language | English |
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| physical | 240 pages |
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| publishDate | 2004 |
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| publisher | Elsevier |
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| series2 | Advances in tourism research series |
| spelling | Pike, Steven Verfasser aut Destination marketing organisations by Steven Pike Amsterdam Elsevier 2004 240 pages txt rdacontent c rdamedia cr rdacarrier Advances in tourism research series Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University Includes bibliographical references and index BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780080443065 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pike, Steven Destination marketing organisations BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Destination marketing organisations |
| title_auth | Destination marketing organisations |
| title_exact_search | Destination marketing organisations |
| title_full | Destination marketing organisations by Steven Pike |
| title_fullStr | Destination marketing organisations by Steven Pike |
| title_full_unstemmed | Destination marketing organisations by Steven Pike |
| title_short | Destination marketing organisations |
| title_sort | destination marketing organisations |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Place marketing fast Tourism / Marketing fast Industrie Wirtschaft Place marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Place marketing Tourism / Marketing Industrie Wirtschaft Tourism Marketing Marketing Tourismus |
| url | http://www.sciencedirect.com/science/book/9780080443065 |
| work_keys_str_mv | AT pikesteven destinationmarketingorganisations |