Marketing green building services: strategies for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Architectural Press
2008
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references and index Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. * Find out how leading-edge firms market and sell green buildings * Develop strategies for success in this fast growing, constantly changing and highly competitive marketplace * Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies |
| Beschreibung: | xxx, 282 pages |
| ISBN: | 9780080553306 0080553303 9780750684743 0750684747 |
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| author | Yudelson, Jerry |
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| dewey-full | 721.0/4670688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 721 - Architectural materials and structure |
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| dewey-search | 721.0/4670688 |
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| dewey-tens | 720 - Architecture |
| discipline | Architektur |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:26Z |
| institution | BVB |
| isbn | 9780080553306 0080553303 9780750684743 0750684747 |
| language | English |
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| spelling | Yudelson, Jerry Verfasser aut Marketing green building services strategies for success Jerry Yudelson 1st ed Oxford Architectural Press 2008 xxx, 282 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. * Find out how leading-edge firms market and sell green buildings * Develop strategies for success in this fast growing, constantly changing and highly competitive marketplace * Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies ARCHITECTURE / Buildings / Public, Commercial & Industrial bisacsh ARCHITECTURE / Security Design bisacsh ARCHITECTURE / Project Management bisacsh Sustainable buildings Marketing Architectural services marketing Sustainable buildings http://www.sciencedirect.com/science/book/9780750684743 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Yudelson, Jerry Marketing green building services strategies for success ARCHITECTURE / Buildings / Public, Commercial & Industrial bisacsh ARCHITECTURE / Security Design bisacsh ARCHITECTURE / Project Management bisacsh Sustainable buildings Marketing Architectural services marketing Sustainable buildings |
| title | Marketing green building services strategies for success |
| title_auth | Marketing green building services strategies for success |
| title_exact_search | Marketing green building services strategies for success |
| title_full | Marketing green building services strategies for success Jerry Yudelson |
| title_fullStr | Marketing green building services strategies for success Jerry Yudelson |
| title_full_unstemmed | Marketing green building services strategies for success Jerry Yudelson |
| title_short | Marketing green building services |
| title_sort | marketing green building services strategies for success |
| title_sub | strategies for success |
| topic | ARCHITECTURE / Buildings / Public, Commercial & Industrial bisacsh ARCHITECTURE / Security Design bisacsh ARCHITECTURE / Project Management bisacsh Sustainable buildings Marketing Architectural services marketing Sustainable buildings |
| topic_facet | ARCHITECTURE / Buildings / Public, Commercial & Industrial ARCHITECTURE / Security Design ARCHITECTURE / Project Management Sustainable buildings Marketing Architectural services marketing Sustainable buildings |
| url | http://www.sciencedirect.com/science/book/9780750684743 |
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