Tourism Marketing for cities and towns: using branding and events to attract tourism
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
©2006
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references and index Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets |
| Beschreibung: | xvi, 310 pages |
| ISBN: | 0080460755 9780080460758 9780750679459 075067945X |
Internformat
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| 245 | 1 | 0 | |a Tourism Marketing for cities and towns |b using branding and events to attract tourism |c Bonita M. Kolb |
| 264 | 1 | |a Amsterdam |b Elsevier/Butterworth-Heinemann |c ©2006 | |
| 300 | |a xvi, 310 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets | ||
| 650 | 4 | |a Villes / Marketing | |
| 650 | 4 | |a Tourisme / Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 7 | |a City promotion |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a City promotion | |
| 650 | 4 | |a Tourism |x Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kolb, Bonita M. |
| author_facet | Kolb, Bonita M. |
| author_role | aut |
| author_sort | Kolb, Bonita M. |
| author_variant | b m k bm bmk |
| building | Verbundindex |
| bvnumber | BV044383705 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocm76839275 (OCoLC)76839275 (DE-599)BVBBV044383705 |
| dewey-full | 659.2/930776 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/930776 |
| dewey-search | 659.2/930776 |
| dewey-sort | 3659.2 6930776 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044383705 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:26Z |
| institution | BVB |
| isbn | 0080460755 9780080460758 9780750679459 075067945X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029785926 |
| oclc_num | 76839275 |
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| owner_facet | DE-1046 |
| physical | xvi, 310 pages |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | Kolb, Bonita M. Verfasser aut Tourism Marketing for cities and towns using branding and events to attract tourism Bonita M. Kolb Amsterdam Elsevier/Butterworth-Heinemann ©2006 xvi, 310 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets Villes / Marketing Tourisme / Marketing BUSINESS & ECONOMICS / Public Relations bisacsh City promotion fast Tourism / Marketing fast Wirtschaft City promotion Tourism Marketing Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Stadtmarketing (DE-588)4330651-2 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750679459 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kolb, Bonita M. Tourism Marketing for cities and towns using branding and events to attract tourism Villes / Marketing Tourisme / Marketing BUSINESS & ECONOMICS / Public Relations bisacsh City promotion fast Tourism / Marketing fast Wirtschaft City promotion Tourism Marketing Stadtmarketing (DE-588)4330651-2 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4330651-2 (DE-588)4018406-7 |
| title | Tourism Marketing for cities and towns using branding and events to attract tourism |
| title_auth | Tourism Marketing for cities and towns using branding and events to attract tourism |
| title_exact_search | Tourism Marketing for cities and towns using branding and events to attract tourism |
| title_full | Tourism Marketing for cities and towns using branding and events to attract tourism Bonita M. Kolb |
| title_fullStr | Tourism Marketing for cities and towns using branding and events to attract tourism Bonita M. Kolb |
| title_full_unstemmed | Tourism Marketing for cities and towns using branding and events to attract tourism Bonita M. Kolb |
| title_short | Tourism Marketing for cities and towns |
| title_sort | tourism marketing for cities and towns using branding and events to attract tourism |
| title_sub | using branding and events to attract tourism |
| topic | Villes / Marketing Tourisme / Marketing BUSINESS & ECONOMICS / Public Relations bisacsh City promotion fast Tourism / Marketing fast Wirtschaft City promotion Tourism Marketing Stadtmarketing (DE-588)4330651-2 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Villes / Marketing Tourisme / Marketing BUSINESS & ECONOMICS / Public Relations City promotion Tourism / Marketing Wirtschaft Tourism Marketing Stadtmarketing Tourismus |
| url | http://www.sciencedirect.com/science/book/9780750679459 |
| work_keys_str_mv | AT kolbbonitam tourismmarketingforcitiesandtownsusingbrandingandeventstoattracttourism |