Leisure marketing: a global perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier Butterworth-Heinemann
2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references (p. 398-403) and index Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport |
| Beschreibung: | 412 pages |
| ISBN: | 1423719689 9781423719687 9780750655507 075065550X |
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| 500 | |a Includes bibliographical references (p. 398-403) and index | ||
| 500 | |a Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport | ||
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| 650 | 7 | |a Leisure industry / Marketing |2 fast | |
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Datensatz im Suchindex
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| author | Horner, Susan |
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| dewey-full | 790.1 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 790 - Recreational and performing arts |
| dewey-raw | 790.1 |
| dewey-search | 790.1 |
| dewey-sort | 3790.1 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| id | DE-604.BV044383664 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:26Z |
| institution | BVB |
| isbn | 1423719689 9781423719687 9780750655507 075065550X |
| language | English |
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| physical | 412 pages |
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| publishDate | 2005 |
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| publisher | Elsevier Butterworth-Heinemann |
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| spelling | Horner, Susan Verfasser aut Leisure marketing a global perspective Susan Horner, John Swarbrooke Oxford Elsevier Butterworth-Heinemann 2005 412 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 398-403) and index Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport CRAFTS & HOBBIES / General bisacsh Leisure industry / Marketing fast Loisirs / Industrie / Marketing Leisure industry Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Freizeit (DE-588)4018382-8 gnd rswk-swf Freizeit (DE-588)4018382-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Swarbrooke, John Sonstige oth http://www.sciencedirect.com/science/book/9780750655507 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Horner, Susan Leisure marketing a global perspective CRAFTS & HOBBIES / General bisacsh Leisure industry / Marketing fast Loisirs / Industrie / Marketing Leisure industry Marketing Marketing (DE-588)4037589-4 gnd Freizeit (DE-588)4018382-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018382-8 |
| title | Leisure marketing a global perspective |
| title_auth | Leisure marketing a global perspective |
| title_exact_search | Leisure marketing a global perspective |
| title_full | Leisure marketing a global perspective Susan Horner, John Swarbrooke |
| title_fullStr | Leisure marketing a global perspective Susan Horner, John Swarbrooke |
| title_full_unstemmed | Leisure marketing a global perspective Susan Horner, John Swarbrooke |
| title_short | Leisure marketing |
| title_sort | leisure marketing a global perspective |
| title_sub | a global perspective |
| topic | CRAFTS & HOBBIES / General bisacsh Leisure industry / Marketing fast Loisirs / Industrie / Marketing Leisure industry Marketing Marketing (DE-588)4037589-4 gnd Freizeit (DE-588)4018382-8 gnd |
| topic_facet | CRAFTS & HOBBIES / General Leisure industry / Marketing Loisirs / Industrie / Marketing Leisure industry Marketing Marketing Freizeit |
| url | http://www.sciencedirect.com/science/book/9780750655507 |
| work_keys_str_mv | AT hornersusan leisuremarketingaglobalperspective AT swarbrookejohn leisuremarketingaglobalperspective |