Market-driven thinking: achieving contextual intelligence
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
©2005
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| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 279-291) and index Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations. * Looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts * Provides models and research tools to reveal thinking processes in marketplace decisions, illustrated by case studies and examples * Challenges traditional research methods such as surveys and focus groups |
| Beschreibung: | xx, 303 pages |
| ISBN: | 1423708164 9781423708162 9780750679015 0750679018 |
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| 500 | |a Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations. * Looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts * Provides models and research tools to reveal thinking processes in marketplace decisions, illustrated by case studies and examples * Challenges traditional research methods such as surveys and focus groups | ||
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Datensatz im Suchindex
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044383659 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:26Z |
| institution | BVB |
| isbn | 1423708164 9781423708162 9780750679015 0750679018 |
| language | English |
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| spelling | Woodside, Arch G. Verfasser aut Market-driven thinking achieving contextual intelligence Arch G. Woodside Amsterdam Butterworth-Heinemann ©2005 xx, 303 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 279-291) and index Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations. * Looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts * Provides models and research tools to reveal thinking processes in marketplace decisions, illustrated by case studies and examples * Challenges traditional research methods such as surveys and focus groups BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Marketing / Decision making fast Marketing / Psychological aspects fast Psychologie Wirtschaft Marketing Decision making Marketing Psychological aspects Consumer behavior Psychological aspects http://www.sciencedirect.com/science/book/9780750679015 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Woodside, Arch G. Market-driven thinking achieving contextual intelligence BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Marketing / Decision making fast Marketing / Psychological aspects fast Psychologie Wirtschaft Marketing Decision making Marketing Psychological aspects Consumer behavior Psychological aspects |
| title | Market-driven thinking achieving contextual intelligence |
| title_auth | Market-driven thinking achieving contextual intelligence |
| title_exact_search | Market-driven thinking achieving contextual intelligence |
| title_full | Market-driven thinking achieving contextual intelligence Arch G. Woodside |
| title_fullStr | Market-driven thinking achieving contextual intelligence Arch G. Woodside |
| title_full_unstemmed | Market-driven thinking achieving contextual intelligence Arch G. Woodside |
| title_short | Market-driven thinking |
| title_sort | market driven thinking achieving contextual intelligence |
| title_sub | achieving contextual intelligence |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Marketing / Decision making fast Marketing / Psychological aspects fast Psychologie Wirtschaft Marketing Decision making Marketing Psychological aspects Consumer behavior Psychological aspects |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior / Psychological aspects Marketing / Decision making Marketing / Psychological aspects Psychologie Wirtschaft Marketing Decision making Marketing Psychological aspects Consumer behavior Psychological aspects |
| url | http://www.sciencedirect.com/science/book/9780750679015 |
| work_keys_str_mv | AT woodsidearchg marketdriventhinkingachievingcontextualintelligence |