Offensive marketing: an action guide to gaining competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier Butterworth-Heinemann
©2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references and index Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing. * Revolutionary approach to marketing, now revised for a North American audience * Authors are leading experts and use international and US case studies to illustrate best practices * Practical, leading-edge guide to five key principles of effective marketing: POISE. |
| Beschreibung: | xiv, 414 pages |
| ISBN: | 1417507470 9781417507474 0080473628 9780080473628 9781136375880 1136375880 9780750674591 0750674598 |
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| 264 | 1 | |a Amsterdam |b Elsevier Butterworth-Heinemann |c ©2004 | |
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Davidson, J. H., (J. Hugh) Verfasser aut Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill Amsterdam Elsevier Butterworth-Heinemann ©2004 xiv, 414 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing. * Revolutionary approach to marketing, now revised for a North American audience * Authors are leading experts and use international and US case studies to illustrate best practices * Practical, leading-edge guide to five key principles of effective marketing: POISE. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Keegan, Warren J. Sonstige oth Brill, Elyse Arnow Sonstige oth http://www.sciencedirect.com/science/book/9780750674591 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davidson, J. H., (J. Hugh) Offensive marketing an action guide to gaining competitive advantage BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Offensive marketing an action guide to gaining competitive advantage |
| title_auth | Offensive marketing an action guide to gaining competitive advantage |
| title_exact_search | Offensive marketing an action guide to gaining competitive advantage |
| title_full | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill |
| title_fullStr | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill |
| title_full_unstemmed | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill |
| title_short | Offensive marketing |
| title_sort | offensive marketing an action guide to gaining competitive advantage |
| title_sub | an action guide to gaining competitive advantage |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750674591 |
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