Hospitality sales and promotion: strategies for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2001
|
| Schriftenreihe: | Professional hospitality guides
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Paralleltitel: Hospitality sales & promotion Includes bibliographical references (pages 313-314) and index 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. An essential, practical and explanatory guide to sales promotion International case studies Well-known, experienced author |
| Beschreibung: | xv, 320 pages |
| ISBN: | 0585462364 9780585462363 0080508200 9780080508207 9780750649865 0750649860 |
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| 500 | |a Includes bibliographical references (pages 313-314) and index | ||
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| 650 | 4 | |a Accueil (Tourisme) / Marketing | |
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Datensatz im Suchindex
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| dewey-full | 647.94/068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.94/068/8 |
| dewey-search | 647.94/068/8 |
| dewey-sort | 3647.94 268 18 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Electronic eBook |
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| id | DE-604.BV044383607 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:25Z |
| institution | BVB |
| isbn | 0585462364 9780585462363 0080508200 9780080508207 9780750649865 0750649860 |
| language | English |
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| physical | xv, 320 pages |
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| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Professional hospitality guides |
| spelling | Taylor, Derek Verfasser aut Hospitality sales and promotion strategies for success Derek Taylor Hospitality sales & promotion Oxford Butterworth-Heinemann 2001 xv, 320 pages txt rdacontent c rdamedia cr rdacarrier Professional hospitality guides Paralleltitel: Hospitality sales & promotion Includes bibliographical references (pages 313-314) and index 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. An essential, practical and explanatory guide to sales promotion International case studies Well-known, experienced author Accueil (Tourisme) / Marketing Accueil (Tourisme) / Administration BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Management fast Hospitality industry / Marketing fast Wirtschaft Hospitality industry Marketing Hospitality industry Management http://www.sciencedirect.com/science/book/9780750649865 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Taylor, Derek Hospitality sales and promotion strategies for success Accueil (Tourisme) / Marketing Accueil (Tourisme) / Administration BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Management fast Hospitality industry / Marketing fast Wirtschaft Hospitality industry Marketing Hospitality industry Management |
| title | Hospitality sales and promotion strategies for success |
| title_alt | Hospitality sales & promotion |
| title_auth | Hospitality sales and promotion strategies for success |
| title_exact_search | Hospitality sales and promotion strategies for success |
| title_full | Hospitality sales and promotion strategies for success Derek Taylor |
| title_fullStr | Hospitality sales and promotion strategies for success Derek Taylor |
| title_full_unstemmed | Hospitality sales and promotion strategies for success Derek Taylor |
| title_short | Hospitality sales and promotion |
| title_sort | hospitality sales and promotion strategies for success |
| title_sub | strategies for success |
| topic | Accueil (Tourisme) / Marketing Accueil (Tourisme) / Administration BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Management fast Hospitality industry / Marketing fast Wirtschaft Hospitality industry Marketing Hospitality industry Management |
| topic_facet | Accueil (Tourisme) / Marketing Accueil (Tourisme) / Administration BUSINESS & ECONOMICS / Small Business Hospitality industry / Management Hospitality industry / Marketing Wirtschaft Hospitality industry Marketing Hospitality industry Management |
| url | http://www.sciencedirect.com/science/book/9780750649865 |
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