Understanding the hospitality consumer:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2002
|
| Schriftenreihe: | Hospitality, leisure, and tourism series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In |
| Beschreibung: | xv, 261 pages |
| ISBN: | 0585458111 9780585458113 0080519962 9780080519968 9780750652490 0750652497 |
Internformat
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| 245 | 1 | 0 | |a Understanding the hospitality consumer |c Alistair Williams |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2002 | |
| 300 | |a xv, 261 pages | ||
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| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a Hospitality, leisure, and tourism series | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In | ||
| 650 | 4 | |a Accueil (Tourisme) / Administration | |
| 650 | 4 | |a Consommateurs / Comportement | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Restaurants |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Hospitality industry / Management |2 fast | |
| 650 | 7 | |a Administração turística |2 larpcal | |
| 650 | 7 | |a Hospitalidade |2 larpcal | |
| 650 | 7 | |a Lazer |2 larpcal | |
| 650 | 7 | |a Comportamento do consumidor |2 larpcal | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Hospitality industry |x Management | |
| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
| _version_ | 1804177648943890432 |
|---|---|
| any_adam_object | |
| author | Williams, Alistair |
| author_facet | Williams, Alistair |
| author_role | aut |
| author_sort | Williams, Alistair |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV044383606 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocm52733481 (OCoLC)52733481 (DE-599)BVBBV044383606 |
| dewey-full | 647.95/068 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.95/068 |
| dewey-search | 647.95/068 |
| dewey-sort | 3647.95 268 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Electronic eBook |
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| id | DE-604.BV044383606 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:25Z |
| institution | BVB |
| isbn | 0585458111 9780585458113 0080519962 9780080519968 9780750652490 0750652497 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029785827 |
| oclc_num | 52733481 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | xv, 261 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Hospitality, leisure, and tourism series |
| spelling | Williams, Alistair Verfasser aut Understanding the hospitality consumer Alistair Williams Oxford Butterworth-Heinemann 2002 xv, 261 pages txt rdacontent c rdamedia cr rdacarrier Hospitality, leisure, and tourism series Includes bibliographical references and index 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In Accueil (Tourisme) / Administration Consommateurs / Comportement BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Consumer behavior fast Hospitality industry / Management fast Administração turística larpcal Hospitalidade larpcal Lazer larpcal Comportamento do consumidor larpcal Industrie Wirtschaft Hospitality industry Management Consumer behavior Hotelgewerbe (DE-588)4072636-8 gnd rswk-swf Gaststättengewerbe (DE-588)4071601-6 gnd rswk-swf Gast (DE-588)4209054-4 gnd rswk-swf Hotelgewerbe (DE-588)4072636-8 s Gast (DE-588)4209054-4 s 1\p DE-604 Gaststättengewerbe (DE-588)4071601-6 s 2\p DE-604 http://www.sciencedirect.com/science/book/9780750652490 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Williams, Alistair Understanding the hospitality consumer Accueil (Tourisme) / Administration Consommateurs / Comportement BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Consumer behavior fast Hospitality industry / Management fast Administração turística larpcal Hospitalidade larpcal Lazer larpcal Comportamento do consumidor larpcal Industrie Wirtschaft Hospitality industry Management Consumer behavior Hotelgewerbe (DE-588)4072636-8 gnd Gaststättengewerbe (DE-588)4071601-6 gnd Gast (DE-588)4209054-4 gnd |
| subject_GND | (DE-588)4072636-8 (DE-588)4071601-6 (DE-588)4209054-4 |
| title | Understanding the hospitality consumer |
| title_auth | Understanding the hospitality consumer |
| title_exact_search | Understanding the hospitality consumer |
| title_full | Understanding the hospitality consumer Alistair Williams |
| title_fullStr | Understanding the hospitality consumer Alistair Williams |
| title_full_unstemmed | Understanding the hospitality consumer Alistair Williams |
| title_short | Understanding the hospitality consumer |
| title_sort | understanding the hospitality consumer |
| topic | Accueil (Tourisme) / Administration Consommateurs / Comportement BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh TRAVEL / Restaurants bisacsh Consumer behavior fast Hospitality industry / Management fast Administração turística larpcal Hospitalidade larpcal Lazer larpcal Comportamento do consumidor larpcal Industrie Wirtschaft Hospitality industry Management Consumer behavior Hotelgewerbe (DE-588)4072636-8 gnd Gaststättengewerbe (DE-588)4071601-6 gnd Gast (DE-588)4209054-4 gnd |
| topic_facet | Accueil (Tourisme) / Administration Consommateurs / Comportement BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism TRAVEL / Restaurants Consumer behavior Hospitality industry / Management Administração turística Hospitalidade Lazer Comportamento do consumidor Industrie Wirtschaft Hospitality industry Management Hotelgewerbe Gaststättengewerbe Gast |
| url | http://www.sciencedirect.com/science/book/9780750652490 |
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