Go-to-market strategy: advanced techniques and tools for selling more products, to more customers, more profitably
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
©2002
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Beschreibung: | Includes bibliographical references and index In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today |
| Beschreibung: | xii, 294 pages |
| ISBN: | 0585450242 9780585450247 0080507468 9780080507460 9780750674607 0750674601 |
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| 100 | 1 | |a Friedman, Lawrence G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Go-to-market strategy |b advanced techniques and tools for selling more products, to more customers, more profitably |c Lawrence G. Friedman |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c ©2002 | |
| 300 | |a xii, 294 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today | ||
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Datensatz im Suchindex
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| author | Friedman, Lawrence G. |
| author_facet | Friedman, Lawrence G. |
| author_role | aut |
| author_sort | Friedman, Lawrence G. |
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| building | Verbundindex |
| bvnumber | BV044383594 |
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| ctrlnum | (ZDB-33-ESD)ocm52365997 (OCoLC)52365997 (DE-599)BVBBV044383594 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044383594 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:25Z |
| institution | BVB |
| isbn | 0585450242 9780585450247 0080507468 9780080507460 9780750674607 0750674601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029785815 |
| oclc_num | 52365997 |
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| physical | xii, 294 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
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| spelling | Friedman, Lawrence G. Verfasser aut Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman Oxford Butterworth-Heinemann ©2002 xii, 294 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing larpcal Wirtschaft Marketing http://www.sciencedirect.com/science/book/9780750674607 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Friedman, Lawrence G. Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing larpcal Wirtschaft Marketing |
| title | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_auth | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_exact_search | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably |
| title_full | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_fullStr | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_full_unstemmed | Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman |
| title_short | Go-to-market strategy |
| title_sort | go to market strategy advanced techniques and tools for selling more products to more customers more profitably |
| title_sub | advanced techniques and tools for selling more products, to more customers, more profitably |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing larpcal Wirtschaft Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780750674607 |
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