APA (7th ed.) Citation

(1999). Relationship marketing: Strategy and implementation. Butterworth Heinemann.

Chicago Style (17th ed.) Citation

Relationship Marketing: Strategy and Implementation. Oxford: Butterworth Heinemann, 1999.

MLA (9th ed.) Citation

Relationship Marketing: Strategy and Implementation. Butterworth Heinemann, 1999.

Warning: These citations may not always be 100% accurate.